Do green buzzwords work on consumers?

August 28, 2015 by  
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Do green buzzwords such as “eco-friendly” or “renewable” please consumers? Depends on the word; sometimes they’re a turnoff.

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Do green buzzwords work on consumers?

Don’t fear the word ‘incremental’: Take small steps for big gains

January 29, 2013 by  
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“Incremental” shouldn’t be a bad word when it comes to sustainable innovation. Here are some small, practical steps that can add up to big change.

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Don’t fear the word ‘incremental’: Take small steps for big gains

Don’t fear the word ‘incremental’: Take small steps for big gains

January 29, 2013 by  
Filed under Business, Green

Comments Off on Don’t fear the word ‘incremental’: Take small steps for big gains

“Incremental” shouldn’t be a bad word when it comes to sustainable innovation. Here are some small, practical steps that can add up to big change.

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Don’t fear the word ‘incremental’: Take small steps for big gains

Contest: Win An iPad 2 And Spread the Word About Threats to Fresh Water

March 26, 2011 by  
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One of the most savvy and effective green groups out there, Green for All , is partnering with Sigg USA and hip-hop artist Wiz Khalifa for the “Keep It Fresh” public education tour, coming to campuses across the county. The campaign seeks to raise awareness about “the crisis-level water shortages, inspire personal action around water usage and advocate for improving local water situations.” If you help spread the word, you can win an iPad 2! … Read the full story on TreeHugger

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Contest: Win An iPad 2 And Spread the Word About Threats to Fresh Water

8 Ways to Bring Sustainability Into Any Job

May 19, 2010 by  
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Even if you don’t have a job title that has the word green or sustainable in it, there are countless ways to bring sustainability into your job.

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8 Ways to Bring Sustainability Into Any Job

Jargon Watch: Toxin vs Toxicant

April 5, 2010 by  
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Kim Boekelheide with TreeHugger hero Meg Kissinger The very first thing that Professor Kim Boekelheide did at the Metcalfe Institute’s Science seminar for Journalists last week was to complain about the misuse of the word “toxin.” Toxins are from biological sources only. They are “a poisonous substance produced by living cells or organisms.” Snake venom is a toxin ; Bisphenol A or artificial chemicals are

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Jargon Watch: Toxin vs Toxicant

Ian McEwan’s Solar: The First Good Climate Change Novel? (Video)

March 16, 2010 by  
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Image credit: Friends of the Earth Back in 2008, TreeHugger founder Graham Hill posted on author Ian McEwan’s thoughts on climate change . At the time, the word was that McEwan’s next book would be all about climate change. Now that book is out—and it looks like it’s going to be a cut above the usual simplistic fearmongering and moralizing that has come to stand for climate change art

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Ian McEwan’s Solar: The First Good Climate Change Novel? (Video)

Anything But a Carbon Tax! Psychology Reveals How to Better Price Pollution

January 14, 2010 by  
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photo: Alan Cleaver via flickr. I’ve long said people have reflexive reactions to the word tax and now have a psychological study to prove it, thanks to Mother Jones

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Anything But a Carbon Tax! Psychology Reveals How to Better Price Pollution

read our lips.

December 21, 2009 by  
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We know our readers are sexy, but we also know you’re smart, so we suspect you may have read a few books over the holidays.

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read our lips.

A Brief History of Modern Gingerbread Design

December 8, 2009 by  
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Hometta is a collaborative of designers, architects, builders, writers and editors who have banded together to rethink and improve the way gingerbread architecture is designed today. They have produced their first modernist prefab panellized model, and are offering it free of charge as a PDF download in the interest of spreading the word about good green modern gingerbread design. More at Hometta

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A Brief History of Modern Gingerbread Design

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