The Problems with Green Marketing — and How to Solve Them

September 26, 2011 by  
Filed under Business, Green

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Marketing guru and author Laura Ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with "natural."

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The Problems with Green Marketing — and How to Solve Them

Green Business’ Go-to Guy Is Going

September 25, 2011 by  
Filed under Business, Green

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Andrew Shapiro, one of the most prominent sustainability advisers in corporate America, is leaving GreenOrder, the consulting firm he started in 2000.

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Green Business’ Go-to Guy Is Going

The Bottom-Line Brand Benefits to Changing Consumer Behavior

September 25, 2011 by  
Filed under Business, Green

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Susan Hunt Stevens, the head of Practically Green, talks about how her consumer-focused website uses gamification and a points system based on LEED to give people the confidence to change to greener behaviors.

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The Bottom-Line Brand Benefits to Changing Consumer Behavior

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