Former Angry Bird marketing guru proposes 80-mile underwater tunnel to link two cities

January 18, 2018 by  
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Peter Vesterbacka, the former marketing chief for the smash hit mobile game Angry Birds, has embraced a new challenge: the construction of an 80-mile-long tunnel between Helsinki , Finland and Tallinn , Estonia. This tunnel would facilitate a high-speed rail connection between the capital of Finland, an artificial island in the Baltic Sea that Vesterbacka plans on building, and the capital of Estonia. “Digging is just a few billion [euros],” Vesterbacka told Buzzfeed News . “Let’s say $15 billion and then it’s done. It’s pretty big.” Big is perhaps an understatement, not only in the resources required and procedural obstacles but in the potential economic impact of linking these two historic cities into one metropolitan area. Vesterbacka was inspired to revisit the old idea of connecting Helsinki and Tallinn, first proposed in 1871 as a bridge built with the assistance of massive balloons , during a May 2016 conference in Tallinn. “When Finns and Estonians get together, they typically start talking about the need to cooperate more,” he said . “It happened again and then I thought that OK, I will finally build it. Let’s walk the walk.” Vesterbacka then stood up, walked to Marina Kaljurand, then-minister of foreign affairs for Estonia, and told her that he and his friends now planned to build a tunnel . “I looked at him quite skeptically, as an enthusiastic and very naive Finn. But when he introduced his background, he started to sound more believable,” Kaljurand told BuzzFeed News . Related: Finland’s longest bridge will be a beautiful pedestrian and cyclist superhighway Admittedly, Vesterbacka had not entirely thought his plan through. For example, he later learned that the world’s largest traffic tunnel, the 35.5-mile-long Gotthard tunnel in the Swiss Alps, took two decades to finish and only recently opened in 2016. Nonetheless, Vesterbacka remains confident. “Building a tunnel is different than building a game, but not that different,” he said . “It’s about making things happen, bringing the right people together.” To this end, Vesterbacka has enlisted the services of two engineering firms with tunnel-building experience. Seventy percent of the project’s funding would come from undisclosed Chinese sources while the rest would be sourced from bank-run public pension funds. Even as the process of securing permits, funding, and a solid plan are daunting, Vesterbacka sees his initiative as a patriotic endeavor. “It is important for Europe as well. France, Germany, and the UK are totally incapable of doing anything. It is very important for the Nordic countries to step up and show the leadership,” he said . Via BuzzFeed News Images via Depositphotos (1)

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Former Angry Bird marketing guru proposes 80-mile underwater tunnel to link two cities

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