CBS’ EcoMedia Gives More False Claims in Defense of their Greenwash

April 13, 2011 by  
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Yesterday I wrote about how CBS’ EcoAd program has been charged with deceptive greenwashing by this blog and other environmental groups.  I was glad to see that the story was picked up all over the world and especially on one of my favorite blogs Triple Pundit . It was on the Triple Pundit post that I found this stunning comment from Sarah Douglis, Vice President Creative Affairs and Operations of EcoMedia.

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CBS’ EcoMedia Gives More False Claims in Defense of their Greenwash

CBS “EcoAd” Program Charged with Deceptive Greenwashing

April 12, 2011 by  
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Consumer and environmental groups yesterday sent a formal complaint to the Federal Trade Commission, asserting that the “EcoAd” program recently launched nationally by CBS/EcoMedia is in violation of federal law and the agency’s “Green Guides” for environmental claims.

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CBS “EcoAd” Program Charged with Deceptive Greenwashing

Ecopreneur Interview Series: Storm Sisters Spatique

April 12, 2011 by  
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Part 8 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Becky Sturm, CEO of StormSister Spatique .

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Ecopreneur Interview Series: Storm Sisters Spatique

As of 2010, Water Offsets Have Saved 4 Billion Gallons of H20

January 21, 2011 by  
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Image: Triple Pundit We’ve all heard of carbon offsets — and we’ve all no doubt formed our own sharply divided opinions about them.

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As of 2010, Water Offsets Have Saved 4 Billion Gallons of H20

Colorado IKEA Will Be Geothermal Powered

August 27, 2010 by  
Filed under Eco, Eco Tech

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A new IKEA store planned for Centennial, Colorado (just outside Denver) will be heated and cooled by geothermal energy . IKEA got assistance from the fine scientists at NREL in designing and constructing a geothermal system located under the store’s parking garage.  At 500 feet under the ground, 130 pipes will pump liquid that will help to heat or cool the store depending on the time of year (in the summer, ground temperatures will keep the liquid cooler than surface air and vice versa in the winter).

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Colorado IKEA Will Be Geothermal Powered

Small Diesel Pickup Truck from India Coming to US

August 26, 2010 by  
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American automakers, as well as foreign manufacturers selling in the US have a few full-size pickup trucks with diesel engines, but for years a small pickup with a diesel engine has not been available. That is set to change as Indian car maker Mahindra & Majindra has received EPA approval to sell its small pickups in the US. The company is producing small pickups with a 2.2 liter common-rail turbo diesel engine that has 140 horsepower and gets up to 30 miles per gallon

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Small Diesel Pickup Truck from India Coming to US

Finally! A Recycling Plant for Dirty Diapers

November 12, 2009 by  
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As a new mom and an ecogeek, I know that choosing a diapering method is a huge issue.  Disposable diapers clog landfills for hundreds of years.  There are alternatives to disposables, of course, but they have their drawbacks.  Cloth diapers require extra water and electricity for laundering and the couple of biodegradable options don’t quite perform as well and are hard to find at local supermarkets.  This leads to an overwhelming majority of parents choosing disposables and approximately 27.4 billion diapers making their way to American landfills every year.

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Finally! A Recycling Plant for Dirty Diapers

Europe Testing "Road Trains" to Cut Fuel Use

November 11, 2009 by  
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Have you ever been driving in rush hour and wished you could just zone out and read a book during your trip instead of stressing about the traffic?  Well, the EU is testing a way to make that possible while cutting fuel consumption at the same time.  The idea is that eight vehicles would travel as one “train,” linked by wireless sensors.  It’s believed that the system, called Safe Road Trains for the Environment (SARTRE), could cut fuel use by 20 percent for cars traveling in the trains. Each road train would be controlled by a lead vehicle driven by a professional driver.  All other drivers in the train would be passengers able to take their hands off the wheel and enjoy the ride.  Sensors would collect and send information to the lead vehicle about what was happening around each of the cars.  Cars, buses and trucks would all be able to join a train and could leave at any time. The SARTRE project will be conducted for three years on test tracks in the UK, Spain and Sweden and eventually on public roads in Spain.  Some specifics will have to be sorted out like how exactly vehicles will join and leave the trains, how the trains will signal to other cars that they’re traveling as one and how to ensure a safe organization of vehicles (e.g.

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Europe Testing "Road Trains" to Cut Fuel Use

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