5 communications tips to market sustainability

April 7, 2020 by  
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Research shows three factors keep consumers from choosing products that are better for the environment: confusion; trust gaps; and not enough information. Here’s how to get around that.

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5 communications tips to market sustainability

Laundry Detergent: Powder, Pour, or Pods?

February 26, 2020 by  
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Cleaning up the environment is a big task, but one … The post Laundry Detergent: Powder, Pour, or Pods? appeared first on Earth911.com.

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Laundry Detergent: Powder, Pour, or Pods?

The climate case for construction

January 2, 2020 by  
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Buildings have an outsize impact on the environment. But there are solutions to make construction more efficient, resilient and safer.

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The climate case for construction

Method’s Saskia Van Gendt on its Chicago manufacturing factory and recyclability

November 14, 2019 by  
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Saskia Van Gendt says there seems to be new energy around companies’ responsibility to take care of the environment.

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Method’s Saskia Van Gendt on its Chicago manufacturing factory and recyclability

Consumers need more affordable access to healthy and sustainable living

November 13, 2019 by  
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New research shows that Americans are increasingly concerned about the environment, but don’t currently have lifestyles that reflect that.

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Consumers need more affordable access to healthy and sustainable living

Does water stewardship lead to brand value?

November 13, 2019 by  
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Performance can be transparently communicated through certification, helping build intangible value.

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Does water stewardship lead to brand value?

Will iconic red beer pong cups be replaced by aluminum?

September 3, 2019 by  
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Used for decades at family picnics, beach parties and beer pong games, the familiar red plastic SOLO cup might be headed for extinction thanks to a sleek, aluminum alternative that is endlessly reusable . Founded by Leo Hulseman in 1936, the SOLO Cup Co. is facing some fierce competition that is promising to be better for the environment — a reusable, aluminum cup created by Ball Corp., the same company behind the beacon of sustainability that is the mason jar. Related: Coca-Cola to offer Dasani water in aluminum cans and bottles to reduce plastic waste The aluminum cups were recently introduced to some colleges and will soon be tested in other venues. The cups should be available for retail by 2021, John Hayes, CEO of Ball Corp., told Bloomberg . When they do hit the market, expect to pay 25 cents per reusable cup, versus an average 17 cents per disposable SOLO cup. “The aluminum cup is a game-changer for the industry,” Sebastian Siethoff, Ball Corp.’s general manager, told Packaging Digest . “We hope that our customers and consumers view the aluminum cup as a sustainable and easily recyclable alternative to plastic cups, which are currently a mainstay of stadiums, restaurants and beaches and often end up in the trash or on the ground.” As more and more consumers ditch plastic to reduce their carbon footprint, aluminum continues to be a popular choice for cups and cans. Aluminum cans are considered the most sustainable beverage package and are forever recyclable; the average can contains 70 percent recycled metal. Ball Corp. has done its homework and found that 67 percent of U.S. consumers would visit a venue offering aluminum cups more frequently, and they are willing to pay the extra cost for reusable cups. “We think they’re willing to make that choice,” Hayes told Bloomberg. “They know we’ve polluted our world, and they want to do something about it.” Ball Corp. said the cups will be produced in different sizes and can be personalized with designs, logos and more, further enticing consumers to make the switch. + Ball Corp. Via EcoWatch , Packaging Digest and Bloomberg Image via Ball Corp.

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Will iconic red beer pong cups be replaced by aluminum?

Ron Gonen, Erika Karp and Emily Landsburg: Financing circularity & unlocking catalytic capital

July 15, 2019 by  
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Ron Gonen, Erika Karp and Emily Landsburg discuss how stakeholders are beginning to unlock value and create a lasting positive impact on the environment as they pivot towards circularity.

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Ron Gonen, Erika Karp and Emily Landsburg: Financing circularity & unlocking catalytic capital

Shake it up: A Q&A with Sarah Pool, co-founder of upcycled spent grain protein shake company

June 21, 2019 by  
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How this entrepreneur is combining her love of nutrition and the environment.

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Shake it up: A Q&A with Sarah Pool, co-founder of upcycled spent grain protein shake company

Ovie Mughelli: Empowering the next generation through green superheroes

March 11, 2019 by  
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A former NFL star uses sports to teach underprivileged youth about taking care of the environment.

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Ovie Mughelli: Empowering the next generation through green superheroes

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