PaperTale app shows the ethics and sustainability of clothing with a simple scan

November 22, 2019 by  
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It’s often difficult to be a conscientious consumer. Even with the best intentions, we often just don’t have the information we need to make a truly informed decision. Sure we can observe and avoid excess packaging , but it’s challenging to get a deeper dive into the origin of materials or how employees at a plant halfway around the globe are treated. These are issues that inspired PaperTale, an app that provides information about the origin and production of certain products. The inspiration for PaperTale came to Swedish creator Bilal Bhatti after more than 15 years of witnessing the atrocities associated with fast fashion, such as worker exploitation and environmental pollution . Knowing how toxic the textile industry is to the planet and workers, he created a smart tag that allows tracking of the product through every stage of material sourcing, manufacturing and transport. Related: Good Clothing releases capsule collection made from hemp and organic cotton The smart tag provides transparency of the process so consumers can see the tale of the clothing they purchase. Traceability is achieved as businesses provide information at each stage of the process. Suppliers and buyers must register and verify each transaction independently of each other for a more comprehensive and authentic picture of the product supply chain. This information allows PaperTale to calculate an environmental footprint of the product that shows water usage and carbon emissions . Once manufacturing begins, employee hours are also tracked to ensure a fair working wage . For complete transparency, employees have access to their worker logs, via a kiosk within the factory or the app on their phones, to verify hours are properly recorded. All of the information gathered from all sources is stored using blockchain technology to enhance transparency and prevent users from manipulating the data. With a simple scan of the embedded smart tag using a smartphone, consumers can see the employees who made the garment and read their feedback about wages and working conditions . In addition, consumers can tip workers directly through the app and even contribute to crowdfund educational programs for workers or their children. PaperTale is currently campaigning on Kickstarter with a goal of just over $103,000. Rewards for pledges include clothing along with the PaperTale technology. The campaign ends December 13, 2019 with production set to begin in January if it is fully funded. + PaperTale Images via PaperTale

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PaperTale app shows the ethics and sustainability of clothing with a simple scan

Collection of plant-based shirts raise awareness of endangered species

November 12, 2019 by  
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Sustainable design label PANGAIA  has collaborated with eco-activist Nadya Hutagalung and artist Raku Inoue on a new, limited-edition capsule collection to raise awareness for five of the world’s most endangered species , including the Sumatran Elephant and Tapanuli Orangutan. The collection includes vibrant, hand-drawn images by Inoue that are printed on PANGAIA’s seaweed fiber T-shirts using natural dyes. PANGAIA has built a world-wide reputation for its commitment to designing functional, sustainable products . The entirety of the sustainable fashion company’s designs are made from natural, eco-friendly materials such as seaweed fiber, flower down, natural dyes, recycled materials and more. Related: The sustainable wardrobe — it’s more accessible than you think Now, the eco-fashion leader is teaming up with world-renowned activist Nadya Hutagalung to raise awareness of five of the world’s most incredible animals that are unfortunately also at the top of the world’s most endangered species list. This includes Sumatran elephants, Tapanuli orangutans, Amur tigers, giant pandas and Sumatran Rhinoceros. Hutagalung is a UN Environment Goodwill Ambassador well-known for her work in the preservation of endangered species across Africa and Asia. The PANGAIA x  Nadya Hutagalung capsule collection features designs printed on PANGAIA’s popular seaweed fiber T-shirts. The artwork by legendary artist Raku Inoue features hand-drawn compositions of the five endangered animals, all surrounded by a natural background of the animals’ native habitats. The T-shirts  include a range of colors, and some of the options for sale feature additional animals that are in peril, such as the bumble bee , the Ceylon Rose butterfly and Kemp’s Ridley turtles. The PANGAIA x  Nadya Hutagalung T-shirts can be ordered at PANGAIA for $85 each. The teams behind the designs have announced that 100 percent of the proceeds from the capsule collection will be donated to the Barumun Nagari Wildlife Sanctuary for mistreated elephants  and the Sumatran Orangutan Conservation Programme. + PANGAIA  + Nadya Hutagalung + Raku Inoue Images via PANGAIA

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Collection of plant-based shirts raise awareness of endangered species

Fashion collaboration repurposes leather offcuts into eco-friendly home and lifestyle products

October 18, 2019 by  
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Award-winning design studio OPENUU has joined forces with RIL CREED, a sustainable handbag fashion brand, to create two collections for home and lifestyle using upcycled genuine Italian leather . Using scraps of leather that would otherwise be thrown away, these two special collections are combating the wasteful ways of the modern fashion industry and giving new life to forgotten fabrics. The two companies came together for the project after realizing the negative impact that fashion waste has on the environment. They were specifically alarmed by the sobering fact that about 50 percent of natural leather hide is wasted (often destined for landfill) and up to 95 percent of the textiles that end up in landfills each year could have been recycled. Related: Fashion brands ranked for toxic textiles and sustainability Through their experiences in the design world, OPENUU and RIL CREED have found ways to turn otherwise wasted pieces of durable materials into beautiful, upcycled pieces that can be used in everyday life. The products are unique, sustainable and limited-edition. The first collection celebrates the combination of understated luxury and practical durability. Dubbed “Amber Home,” the decorative cushions are made from 100 percent upcycled leather and fabric offcuts from factories. The design and production of this collection of home goods benefited from OPENUU’s interior decor expertise as well as RIL CREED’s proficiency in leather handbag production. For the second collection, “Willow Travel,” OPENUU and RIL CREED took inspiration from watching the sunsets in different cities during their summer travels. The series of travel accessories was produced using the same initiatives of responsible leather and fabric upcycling. In an effort to challenge the monotone look of traditional travel wallets, these passport holders and ID holders come in bright, playful colors that will appeal to a wide range of travelers. + OPENUU + RIL CREED Images via OPENUU and RIL CREED

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Fashion collaboration repurposes leather offcuts into eco-friendly home and lifestyle products

thredUP partnerships open the door to secondhand shopping at major retailers

September 2, 2019 by  
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Whether it is a handbag from the 1970s or a leather motorcycle jacket circa 1999, what’s old is new again, and online retailer thredUP sees the circular economy movement as a thriving opportunity. The consignment retailer and secondhand shop recently kicked off RAAS, or Resale-As-A-Service, a project to attract traditional department stores to get on board with more sustainable fashion . “The closet of the future … is going to look very different than the closet of today,” said James Reinhart, CEO and co-founder of thredUP. “If you think back 10 years ago when we started, you had none of these direct-to-consumer brands. There was no such thing as rental. There were no subscription companies. In just these 10 years, we’ve had a radical shift in how people shop and buy apparel . And I think that shift is going to continue.” Related: G7 summit — Fashion companies make a pact to protect the planet The retailer collects around 100,000 pieces of secondhand items daily and says resale is growing 21 times as fast as the larger retail market; it could be a $51 billion market by 2023. Shoppers propelling the growing circular economy are Millennials and Gen Zers — the 18- to 37-year-old population — who are purchasing about 2.5 times more than any other age group. Big box stores, like JCPenney and Macy’s, have seen their sales yo-yo in recent years and have signed on with thredUP. In doing so, the retailers have three options: store pop-up, online collaboration or a loyalty program. Some experts believe department stores will lean toward pop-ups, because they tend to attract more shoppers. As reported by Forbes , pop-ups offered by thredUP will be between 500 and 1,000 square feet and “feature new items on a weekly basis, offering brands that aren’t already in a typical Macy’s or JCPenney. There will be 100 pop-ups by Labor Day.” According to Reinhart, the loyalty program has been the top option, where shoppers can purchase items from thredUP’s retail partners and also receive a “clean out kit.” Buyers use this kit to send in pre-loved clothing items to thredUP — thredUP retains the markup on resold items, consumers get credits and bonuses with the retailer and the retailer sees improved customer retention. It’s a win-win-win. thredUP has reportedly received more than $300 million in total funding for the project. It’s possible that thredUP’s RAAS initiative may help grow the circular economy and give struggling department stores a brighter future. + thredUP Via TreeHugger , Forbes and FirstResearch Image via Burst

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thredUP partnerships open the door to secondhand shopping at major retailers

G7 summit: Fashion companies make a pact to protect the planet

August 26, 2019 by  
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Known as The Fashion Pact, a group of 32 major luxury brands, labels and companies, such as Adidas, Burberry, Kering, Hermes, Nike, Prada and Puma, shared its ideas to improve sustainability in the fashion industry at the G7 summit from August 24 to 26. While addressing French President Emmanuel Macron on Friday, some of the pact’s members said they would focus on using other options in their work in order to protect forests and minimize plastic usage. Related: Zara pledges 100% sustainable fabrics by 2025 At the summit, Burberry CEO Marco Gobbetti said, “We know that one company cannot solve the environmental challenges facing our planet alone, and we believe in the power of collaboration to drive real change.” Some of the pact’s ideas include pledging to 100 percent renewable energy for operations by 2030; removing microfiber pollution; boosting biodiversity and creating eco-friendly agricultural, mining and forestry processes; and cutting back on single-use plastics in packaging by 2030. The fashion industry initiative came to fruition in early 2019, when Macron asked François-Henri Pinault, the CEO of Kering Group, which owns Gucci, Saint Laurent and Alexander McQueen, to form a coalition that discusses how the industry’s current practices impact the environment . Pinault talked about his ideas for the coalition at the Copenhagen fashion summit in May, according to The Guardian . “This has nothing to do with competition,” he told delegates at the time. “It’s a matter of leadership. Alone it is useless, you have to work with your peers. We might not succeed, but we will achieve more than not doing anything.” Several key fashion companies have been criticized for not addressing recent wildfires in the Amazon rainforest , despite donating millions of euros toward the restoration of the Notre Dame. Macron described the situation in the Amazon as an international crisis on Friday and said he wanted it to be addressed as a key issue at the 45th G7 summit. Via The Guardian and Reuters Image via Tokatlian

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G7 summit: Fashion companies make a pact to protect the planet

Hannah Franco and Nancy Taylor celebrate sustainable fashion with poque volution

June 25, 2019 by  
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Friends Nancy Taylor and Hannah Franco were traveling together in Morocco when they got the idea. Nancy couldn’t help but notice that Hannah could fit everything she needed into one backpack, whether they were traveling, trekking or going out to dinner. The result was époque evolution , a sustainable fashion company focused on creating eco-friendly, versatile clothes made from organic, upcycled, deadstock and post-consumer waste recycled fibers. They work with mills and factories that are committed to ethical practices and a smaller collective carbon footprint. To top it all off, the clothes are beautifully low-maintenance (goodbye, dry cleaning and toxic chemicals ). A review of the époque évolution clothing I got a chance to try the best-selling Orion Leggings and the Go To Tank for myself, and let me say I have found my new wardrobe staples. These pants have the power to turn the humble legging from what was previously a simple, lazy solution to a dependable companion for really any activity ( yoga class , traveling, grabbing some dinner and so on). The slit on the bottom gives it an added fashion appeal as well as the ability to show off your footwear in a trendy way. The Go To Tank has a slight opening in the back, which isn’t totally noticeable but provides some much-needed breathability if you’re wearing it to hike or work out. You could easily dress it up, as the merino wool fabric is antimicrobial and thermo-regulating (meaning going straight from the gym to anywhere else is completely doable). Even better, it’s made from deadstock material, meaning the fabric would have otherwise ended up in the landfill . Related: The sustainable wardrobe — it’s more accessible than you think The leggings are crafted from econyl®, a 100 percent recycled nylon fiber made from old fishnets and carpets, and the tank is made from a deadstock wool blend of 80 percent wool merino and 20 percent polyester. Both are machine washable and quick-drying. What’s more, my Orion Leggings and Go To Tank came packaged in a biodegradable mailer from The Better Packaging Co . At $98 and $68 respectively, the leggings and tank may take a chunk out of your paycheck, but once you consider the quality, eco-consciousness and ethical ramifications, you’ll be happy you’ve made the investment. They go with practically everything, so you’ll spend less time choosing what to wear and more time living your life, enjoying the outdoors or exploring. An interview with the founders Check out our interview with the founding members, Nancy Taylor and Hannah Franco, below. Inhabitat: What was the inspiration behind creating a line of clothes using sustainable fabrics? Nancy Taylor: I am incredibly passionate about changing the fashion industry and disrupting its outdated practices. After spending years of my career working in the corporate fashion world and traveling overseas to visit factories, I was hopeful that there was a different model for doing business. Since then, I’ve been focused on trying to be part of the solution, rather than contributing to an already toxic industry. Hannah Franco: It’s time. The industry needs a change, and we wanted to offer a unique take on sustainability. We believe eco can be chic, easy-care and impressively functional. Incorporating these elements, we set out to create products that make shopping sustainably an obvious choice for customers. Inhabitat: What are some of your favorite fabrics that the company works with? Taylor: I’m a huge fan of merino wool in general and am particularly obsessed with our perennial wool fabrication. It’s blended with a recycled poly and it’s also machine washable, which means no dry cleaning! Franco: Nancy took the words out of my mouth — I’m addicted to merino wool. It’s quick-drying and antimicrobial — in other words, it doesn’t stink — and anything that makes my life easier is considered a win in my book. Our new organic cotton is creeping up as a favorite now, as well. Our Oeko-Tex certified Standard 1000-certified finish keeps the cotton looking perfectly crisp all day, and I do love a breezy white shirt. Inhabitat: Fashion is one of the most environmentally damaging industries. Can you talk about the sustainable practices, factories and ethical treatment of workers you implement in your production process? Taylor: It was a big topic of discussion when we first launched — identifying and implementing our parameters for what we have called “responsible” production. This encompasses our raw materials, the factories and the people that produce our clothes, all the way down to our packaging . The hard part was that these choices weren’t always black and white. For example, our evolve soft fabric is not a recycled raw material, but the production mill’s best practices are really amazing and include using state-of-the-art, eco-compatible technologies in a fully solar-powered facility. In the end, it was a better choice than working with a large mill using only recycled raw materials without carefully taking into account their entire environmental footprint. We aim to look at the complete picture and tell that story, educating the customer on why her choices matter. Inhabitat: With fast fashion , another practice negatively impacting the environment, what is the importance of investing in high-quality clothes like your products and moving away from the cheap stuff? Taylor: Investment pieces that last and key staples that women will wear again and again are the focus of our brand. You don’t need more clothes, just the right clothing that functions well. We share this narrative with our customers and show them how to style a piece season after season. Franco: There are already enough clothes out there. We wanted to contribute in an area where we felt the industry could be moved forward — clothing produced more sustainably and offering greater function. When you invest in quality pieces that you wear season after season, you have more time to live your life and focus on better things (e.g., spending time with family and friends, pursuing boss lady career goals) than stressing over a wardrobe. Plus, packing for travel is a breeze when you rock minimalist style. Inhabitat: What is the significance of your clothes being low-maintenance as well? Taylor: We all live incredibly busy lives, and a woman’s clothing should never slow her down. The easier a wardrobe is to care for, the more time this gives her back in her day. Franco: The low-maintenance and versatility of our products go hand in hand. For example, our jet set trouser is a perfect work pant, but it’s also ideal for any travel destination, and you can even hop on the yoga mat in them. Just because a piece of clothing is low-maintenance doesn’t mean you have to sacrifice style. You can have both! + époque évolution Images via époque évolution

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Hannah Franco and Nancy Taylor celebrate sustainable fashion with poque volution

Inhabitat Interview with Beth Cosmos, owner of Billygoats & Raincoats

April 5, 2019 by  
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In 2016, Beth Cosmos was fresh out of design school at the University of South Wales and volunteering at several music festivals. Eager to see the hundreds of thousands of displaced tents left after music festivals in her native U.K., Cosmos decided to combine her love of sustainability and fashion . The lightbulb moment came when she woke up to what seemed like an endless ocean of abandoned tents left behind by festival-goers at a venue. The tents were made of a good material: sturdy, waterproof and sadly destined for a landfill where it would never fully decompose. Armed with an idea, she took a few of the tents home to turn into clothes. Fast forward to 2019, and Billygoats & Raincoats is now Cosmos’ full-time job. We talked to Cosmos about her passion project and what’s next for the brand. Inhabitat: “Have you always been passionate about sustainability?” Cosmos: “Most definitely, I was that uni housemate who reinforced what exactly could be recycled or not and in which bags … super fun housemate, right?” Inhabitat: “You initially got the idea for Billygoats & Raincoats after noticing leftover tents at a festival. Were you looking for a project at the time?” Cosmos: “It’s an incredibly wasteful and upsetting sight to see. I was already designing children’s raincoats and seeking out the most sustainable options fabric -wise. The realization of the scale of waste and need for an alternative to using new fabrics came together perfectly, really.” Related: Housing pods made of recycled plastic offer an alternative to festival tent waste Inhabitat: “Tell us about your company’s zero-waste initiative. How do you use each part of the tent?” Cosmos: “All the best parts, nicest weight and condition fabrics are used for the kids coats. I tend to use all the primary colors first, smaller panels of the good stuff go to the tote bags. If there are any pieces with marks, I use them in reverse for the linings of the bags. Blacks, grays and darker colors are being saved for my big kid, AKA adult’s wear, range. I have designed the range and will be launching a Kickstarter very soon to help fund that collection, so keep a look out on our Instagram for a heads up on when that’s going to be launched. There will be opportunities to win lots of goodies, like kids coats, one-offs and custom adult coats. I use all the fly nets for pouches on bags and lining on pockets, and they will be used as a large part of the lining in the big kid range. Guy lines have a few uses, namely pocket hooks and ties on packaging and will be getting used a lot more in the future as handy hooks. I use the ground sheets for packaging , and everything else gets cleaned and stored until I think of something to do with it. There is a lot of hauling going on.” Inhabitat: “Any plans for repurposing the coats once children grow out of them?” Cosmos: “The coats are made to a very high standard and designed to fit children for more than a year; once one cool kid grows out of the coat, it would be great to see the coat handed down. The coats can be sent back to us at the end of their life. We will offer 50 percent off the next purchase, and we will reuse the salvageable fabric.” Inhabitat: “How do you make the coats breathable with such a notoriously durable material? Do the coats get ‘muggy’ or ‘clammy’ at all?” Cosmos: “The coats are a very loose fitting, boxy shape that allows children to move freely in, and they are designed to be worn layered up.” Inhabitat: “Are you working with any festival companies directly?” Cosmos: “We will be working with and recovering tents from Glastonbury, Boomtown and Camp Bestival this year. We hope to be working very closely with them this time next year. We’re planning very exciting collaborations.” Inhabitat: “What’s next for Billygoats and Raincoats?” Cosmos: “To take over the world of rainwear, of course!” To check out Billygoats & Raincoats, head to its  website or Instagram page . + Billygoats & Raincoats Images via Billygoats & Raincoats

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Inhabitat Interview with Beth Cosmos, owner of Billygoats & Raincoats

The convenience of "highway fitting" your clothes is hurting the planet

January 29, 2019 by  
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Everybody likes the convenience of a free return policy. But what consumers do privately in their home closets — say, ordering two sizes of jeans and returning the one that doesn’t fit — has a growing global impact. A recent U.K. survey concluded that more than 40 percent of clothing bought online is returned. A group called Fashion Revolution wants to do something about this. “Instead of the two-way drive of a delivery van bringing a package to you, it now has to drive back to your house to return it to the retailer,” said Chloé Mikolajczak, country coordinator of Fashion Revolution Belgium. “It literally doubles the amount of kilometers a truck is on the road, because you didn’t like what you ordered. On a global scale, this has a massive impact on the environment and traffic.” Fashion Revolution is a U.K.-based nonprofit whose mission is to radically change the way the fashion industry sources, produces and consumes clothing, as well as to make sure clothes are made in a safe and fair way. Related: 5 ways to become a responsible fashion consumer this year “Highway Fitting,” Fashion Revolution’s new campaign, spreads the message about the environmental impact of misusing the free return policy many clothing brands offer. Jeroen Willekens directed the campaign’s  stylish video , which shows young women posing for photos in their new clothes, tags still attached. At the end of the video, produced by Fledge.tv, they throw the clothes on a truck to be shipped back to the retailer. Fashion Revolution believes that popular Instagram hashtags, such as #ootd (#outfitoftheday), help drive this desire to constantly model something new. Nearly 20 percent of 35- to 44-year-olds acknowledge they’ve worn outfits a single time, so they could post pictures on social media . The fashion industry is one of the world’s largest polluters and water consumers. Treating and dying textiles accounts for 20 percent of global industrial water pollution. But increased consumer awareness can reduce the adverse effects of fashion. Fashion Revolution recommends four ways to minimize your impact: Reduce consumption by choosing carefully and buying less. If your desired outfit is only available online, do extra research and read reviews to get a feel for the brand’s sizing. Group your deliveries if possible, rather than have each item sent separately. Resist returns. If the item doesn’t fit, consider giving it to a friend. + Highway Fitting Images via Fledge and Fashion Revolution

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The convenience of "highway fitting" your clothes is hurting the planet

The sustainable wardrobe: its more accessible than you think

January 29, 2019 by  
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When it comes to making sure our homes are eco-friendly, it is easy to neglect the closet. Your clothes, however, might just be the biggest culprit. All those synthetic fabrics will take over 200 years to fully decompose, and the microfibers often end up in the ocean and in the bellies of sea creatures. The fashion industry produces 20 percent of all wastewater, and the amount of pollutants it emits is the second largest in the world (the first is oil). This is all while generating 10 percent of all greenhouse gas emissions, more than the combined total from all international flights and maritime shipping. So what can you do to build a more sustainable wardrobe? First and foremost, educate yourself. Before you do anything, learn why you’re doing it. Start out by doing some research to figure out what your biggest priority is. Vegan and cruelty-free? Non-toxic materials? Organic materials? Do you care more about what the clothes are made out of, or who made the clothes? Arming yourself with information makes it easier to make better decisions for yourself and the environment. Support ethical businesses The rise of fast fashion has brought about high demand for cheap, trendy clothing items. The cost of manufacturing these inexpensive clothes has led many factories to turn toward cheap labor and sweatshops in developing countries — often with dangerous work conditions on unlivable wages. When you do purchase clothes, read the label and see where it was made. If you’re not sure about the country, opt for the U.S. and the U.K. where the labor laws are more strict and regulated. Invest in higher quality, eco-friendly fabrics Growing materials for certain fabrics take a heavier toll on the planet, so buying clothes made from natural materials like organic cotton, linen or hemp can help offset the environmental impacts. Not only do certain fabric materials take huge amounts of water to grow, but the chemicals used to rid these crops of pests also seep down into the soil and natural water supply. The upside is that not all crops are grown this way. Organic cotton is grown without synthetic fertilizers or pesticides. Hemp is versatile, strong and requires much fewer pesticides or fertilizers to grow. Linen, made from flax, demands less water and energy sources, and it is naturally biodegradable. Related: Faux fur or real fur, which one is better for the planet? Don’t throw clothes away This seems simple enough, but it’s surprising just how many pieces of clothing end up in the trash every year. In 2015, there were 10.5 million tons of textiles in landfills, and many of those were synthetic fibers that don’t decompose. When a favorite piece of clothing gets torn, mend it up rather than tossing it in the trash — you’ll save more money, too! Not a master sewer? Take it to a tailor. If you really want to get rid of something, take it to a donation center or thrift store. Or, try a clothing swap with a friend — you’ll both get new pieces for your wardrobes without anything ending up in the trash can. Related: Eco-friendly options for decluttering waste Shop vintage and thrift When it comes to fashion, choose timeless over trendy. Buy clothes that will work year-round rather than just for a season. Think multi-purposefully. Most importantly, don’t think that being on a budget means limiting yourself to cheap clothes or fast fashion trends. Shop mindfully Stop to ask yourself: do I need this, or do I just want it? There’s a big difference there. If you really need something new for a wedding or special event, buy with purpose. Don’t just go into a store to shop for nothing in particular, or you’ll most definitely end up with something you don’t need. Also, if you buy items that are more versatile, it will actually help you in the long run. You’ll have more outfit choices and less clutter to worry about in your closet. Take good care of the clothes you have Using a lower temperature in your washing is not only less damaging to fabrics, but it’s a win for the environment, too. Heating accounts for 90 percent of the energy used from doing a load of laundry. If you can swing it, skip the dryer altogether and hang-dry your clothes (of course, this works better in a dry, warm climate). You can also try washing your clothes in larger batches, because this will waste less water and electricity. Consider switching to an eco-friendly brand of detergent as well. Keep an eye out for ones that are biodegradable , phosphate-free and made from plant-derived ingredients. The better shape your clothes are in, the longer they will last. Related: How to decode confusing labels on common household cleaners DIY Here’s the good news: there are more ways to express your personal style than buying clothes. Learn to make your own accessories or bags; it might turn into a fun new hobby or a skill you never knew you had! Rather than throwing old clothes away, repurpose them into something new. Old T-shirts make great dusting rags, and soft materials like cotton can be made into pillowcases or quilts. Check out these great ideas for recycling old clothes from DIY for Life. Images via Charles Etoroma , MNZ , Prudence Earl , Raw Pixel , Peggy and Marco Lachmann-Anke , Egle and Shutterstock

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The sustainable wardrobe: its more accessible than you think

These stylish, work-appropriate loafers are made with recycled tires

December 18, 2018 by  
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When you think of tires, images of a car maneuvering through standing water or gripping gravel might come to mind. And for good reason — that’s what tires are for. From an environmental vantage point, though, rubber tires are a hazard. Because many of them are mixed with steel reinforcement, they are not recyclable by traditional means. Sending them to the landfill is expensive, therefore many of them end up dumped on the side of the road. They can, however, be repurposed, and that is just what one innovative company has done with its stylish new loafers. Hugs & Co., a London-based company, has recently unveiled a loafer that uses waste tire rubber for the shoe’s sole. As a luxury offering, the Tyre Sole Driving Loafers promote the material as a step up from other loafers, even the shoe’s own previous versions, with a traction and durability that is trademark of tire materials. Founder Hugo Davis said, “All too often the decision to select environmentally conscious components leads to a compromise in quality, here it actually enhances the product.” Related: Outdoor giant Merrell presents its most sustainable shoe to date The company states that the production of the material requires a fraction of the energy usage traditionally required in the manufacturing of shoe soles. Continuing with the sustainability zeitgeist, Hugs & Co. aims to make a product that is versatile and long-lasting. It believes that making products last longer is good for the planet. Although labeled a driving loafer, the Tyre Sole, or TS1 is a comfortable and adaptable option for casual day at the office, an afternoon at the beach or a night out with friends. Reminiscent of a moccasin, the Tyre Sole Driving Loafers come in a few styles and colors in men’s sizes. The materials for the TS1 are all sourced within Europe, including hand-selected Italian suede along with a natural leather interior. The first run of this loafer sourced end-of-life reclaimed tires from Michelin in Spain. Each loafer is hand-stitched for a personal and thorough approach to quality. The upcycled tire material makes for a long-lasting sole. Related: nat-2 creates a completely vegan sneaker made from coffee Hugs & Co. was established in 2012 by brothers Benjie and Hugo Davis, and the company produces a full line of shoes for men and women as well as cell phone accessories. + Hugs & Co. Images via Hugs & Co.

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These stylish, work-appropriate loafers are made with recycled tires

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