Don’t be square: How to tell a successful, circular story that sticks

September 16, 2020 by  
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Don’t be square: How to tell a successful, circular story that sticks How can companies effectively communicate circular initiatives without confusing or alienating customers and stakeholders? The circular economy is becoming a centerpiece of many corporate sustainability strategies. Yet companies often struggle to translate this into stories that inform and engage employees, customers, investors and other stakeholders. This poses a problem because if we hope to unlock the circular economy’s full potential, we’ll need to make sure that it’s understood and embraced by all — and not just sustainability wonks. In this session, panelists explore how companies are learning to leverage the power of narrative to educate and inspire stakeholders on their circular ambitions, products and service offerings. Deonna Anderson Tue, 09/15/2020 – 17:01 Featured Off

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Don’t be square: How to tell a successful, circular story that sticks

Foundations of the Circular Economy

September 4, 2020 by  
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Foundations of the Circular Economy What are the basic building blocks of the circular economy, and how can they help drive opportunity and innovation across roles and sectors?   This session addresses the basics of the circular economy, from theory to action, from guiding principles to case studies spanning products, business models and system-level innovations. Much of the work in the circular economy to date has centered on deep analysis of the broader economic opportunity. This session translates the theory into practical opportunities for colleagues working in various functions within an organization and value chain.   Speakers Joe Murphy, Network Lead, Ellen MacArthur Foundation Michelle Tulac, New York City, Activation Manager, Ellen MacArthur Foundation   This session was held at GreenBiz Group’s Circularity 20, August 25-27, 2020. Learn more about the event here: https://events.greenbiz.com/events/circularity/online/2020   Watch our other must-see talks here: https://www.youtube.com/watch?v=kDIkTxibMLM&list=PLyVZcHL_zmn6pie1MKrS3qJuXrLpTvgx9   OUR LINKS Website: https://www.greenbiz.com/ Twitter: https://twitter.com/greenbiz   LinkedIn: https://www.linkedin.com/company/greenbiz-group   Instagram: https://www.instagram.com/greenbiz_group   Facebook: https://www.facebook.com/GreenBiz Holly Secon Fri, 09/04/2020 – 16:57 Featured Off

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Foundations of the Circular Economy

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