ASOS launches first circular fashion collection

September 28, 2020 by  
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This fall, online retailer ASOS is launching its first collection of circular fashions . A collaboration with the Centre for Sustainable Fashion , the 29 women’s, men’s and unisex styles aim to prove that eco-friendly clothing can also be chic. Circular design refers to a constant recycling loop, with no materials ending up in the landfill. Instead of waste, ASOS aims to create an endless series of new fashions. According to ASOS, each style from the autumn collection meets at least two of these three goals: designing out waste and pollution; keeping products and materials in use; and regenerating natural systems. Related: The Redress Design Award is making sustainable fashion an industry standard To create the new Fall 2020 collection, ASOS designers put together a set of goals. First was to attain a zero-waste collection, or at least to minimize waste. When possible, they chose materials that were already at least partially recycled, yet still durable. The designers also aimed for versatility, so that each garment could be styled in multiple ways. The collection also makes use of upcycling , or turning something old into something new. Using one recyclable material for the entire product, called a mono-material approach, means that at the end of each garment’s life, it will be easier to recycle. The fashions were also created with eventual ease of disassembly in mind. Some of the new collection’s items include oversized dresses, pants, blouses, shoes and denim. Black, white and lavender are some of the line’s recurring colors. The new line is a direct response to ASOS’ promise at the Copenhagen Fashion Summit in 2018 to train its designers in circular design by 2020. In the last two years, ASOS has started a training program in conjunction with the Centre for Sustainable Fashion, which is part of London College of Fashion, to educate all ASOS designers on sustainable fashion principles. + ASOS Image via ASOS

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ASOS launches first circular fashion collection

ASOS launches first circular fashion collection

September 28, 2020 by  
Filed under Eco, Green, Recycle

Comments Off on ASOS launches first circular fashion collection

This fall, online retailer ASOS is launching its first collection of circular fashions . A collaboration with the Centre for Sustainable Fashion , the 29 women’s, men’s and unisex styles aim to prove that eco-friendly clothing can also be chic. Circular design refers to a constant recycling loop, with no materials ending up in the landfill. Instead of waste, ASOS aims to create an endless series of new fashions. According to ASOS, each style from the autumn collection meets at least two of these three goals: designing out waste and pollution; keeping products and materials in use; and regenerating natural systems. Related: The Redress Design Award is making sustainable fashion an industry standard To create the new Fall 2020 collection, ASOS designers put together a set of goals. First was to attain a zero-waste collection, or at least to minimize waste. When possible, they chose materials that were already at least partially recycled, yet still durable. The designers also aimed for versatility, so that each garment could be styled in multiple ways. The collection also makes use of upcycling , or turning something old into something new. Using one recyclable material for the entire product, called a mono-material approach, means that at the end of each garment’s life, it will be easier to recycle. The fashions were also created with eventual ease of disassembly in mind. Some of the new collection’s items include oversized dresses, pants, blouses, shoes and denim. Black, white and lavender are some of the line’s recurring colors. The new line is a direct response to ASOS’ promise at the Copenhagen Fashion Summit in 2018 to train its designers in circular design by 2020. In the last two years, ASOS has started a training program in conjunction with the Centre for Sustainable Fashion, which is part of London College of Fashion, to educate all ASOS designers on sustainable fashion principles. + ASOS Image via ASOS

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ASOS launches first circular fashion collection

The 2019 Redress Design Awards showcased the very best of emerging eco-designers

September 17, 2019 by  
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Eco-fashion has come leaps and bounds in recent decades, but one environmental clothing organization has spent years addressing the global textile waste crisis through an annual fashion event showcasing emerging eco-friendly designers. Known for its work in reducing textile waste in the fashion industry, Redress has just hosted its 2019 Design Awards — the world’s largest sustainable fashion design competition. Let’s take a look at the winners! Launched in 2011 by founder Christina Dean, the Redress Design Awards aims to support emerging fashion designers who are striving to drive a sustainable, circular fashion system . Much more than just a fashion show, the months-long event includes an educational curriculum that aims to educate up-and-coming designers about the negative impacts of fashion’s manufacturing ways. At the end of the program, after learning about the principles of zero-waste design, upcycling techniques and reconstruction, the participants have the opportunity to show off their eco-collections at the swanky Redress fashion show. Related: Hannah Franco and Nancy Taylor celebrate sustainable fashion with époque évolution Held in Hong Kong this year, the 2019 Redress Design Awards, which drew more than 1,000 fashion industry experts, saw an inspiring collection of avant garde designs. The event was filled with various collections that showed a new wave of eco-designers might just be successful in changing the course of fashion by driving it into a more sustainable future. This year’s winner was British designer Maddie Williams, who will also have the opportunity to design a collection for the sustainable fashion brand REVERB . The runner-up of the 2019 event was Spanish designer Orsola de Castro. The People’s Choice winner was Moriah Ardila from Israel, and the Best Prize winner was Keith Chan from Hong Kong. Williams’ collection displayed vibrant, zero-waste pieces that were made out of reclaimed textiles, yarns and secondhand clothing. Williams said that she will use the Redress experience to further her part in making fashion a circular system. “Taking my catwalk competition collection into a commercial, upcycled collection will be a steep learning curve, and I’ll be trying my best to keep sustainable, circular principles at the core of what I do,” Williams said. “This is our time to tackle the environmental problems that we have inherited — we won’t get another chance!” + Redress Images via Redress

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The 2019 Redress Design Awards showcased the very best of emerging eco-designers

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