John Elkington and the search for What’s Next

May 19, 2016 by  
Filed under Business, Green

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John Elkington has long been at the forefront of sustainability — including naming his hybrid think tank-consultancy SustainAbility way back in 1987, when almost nobody was using that term. Since then he coined the terms “triple bottom line,” “green growth,” “green consumer” and “people, profit and planet,” among others. He has foreseen more trends in the environmental and sustainability realm than most of us will ever experience. He always seems to know what’s next.

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John Elkington and the search for What’s Next

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