‘Plastic Free Trust Mark’ helps customers dodge plastic packaging

May 28, 2018 by  
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New labeling will assist shoppers in buying food  and drinks that aren’t packaged in plastic . Campaign group A Plastic Planet is behind what’s called the Plastic Free Trust Mark, adopted thus far by some supermarket chains and a tea company. The campaigners are hoping that the labeling will inspire more retailers to jump on the plastic-free bandwagon. The Plastic Free Trust Mark has been launched to support retailers which have made pledges to phase out plastic packaging. Early adopters are Tea brand @teapigs , Dutch supermarket chain @Ekoplaza and @IcelandFoods https://t.co/wmbTqQybMF — A Plastic Planet (@aplastic_planet) May 17, 2018 Sometimes it’s obvious that the food item you’re about to buy is wrapped in plastic — other times, not so much. For example, the discovery that most of the tea bags in Britain contained plastic shocked consumers. A Plastic Planet co-founder Sian Sutherland told The Guardian , “Our trust mark cuts through the confusion of symbols and labels and tells you just one thing — this packaging is plastic-free and therefore guilt-free.” The new Plastic Free Trust Mark could help shoppers discern whether or not there’s plastic in packaging with a quick glance. According to U.K.-based tea brand Teapigs , one of the early adopters of the new labels, there are several alternative materials to use in accredited packaging: glass, metal, wood pulp, compostable biomaterials  and carton board. Sutherland said she hopes the move helps slash plastic waste , saying, “Finally shoppers can be part of the solution, not the problem.” Related: First plastic-free supermarket aisle opens in Amsterdam Along with Teapigs, U.K. grocery store chain Iceland is adopting the label and plans to roll it out this month on some of their own label products. They’ve already set a goal to remove plastic packaging from their label products by 2023 . Iceland managing director Richard Walker told the Guardian, “With the grocery retail sector accounting for more than 40 percent of plastic packaging in the U.K., it’s high time that Britain’s supermarkets came together to take a lead on this issue.” Netherlands-based grocery store chain Ekoplaza is also introducing the label in 74 outlets. Earlier this year, the company launched the world’s first plastic-free supermarket aisle at an Amsterdam location. + A Plastic Planet Via The Guardian Images via Depositphotos

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‘Plastic Free Trust Mark’ helps customers dodge plastic packaging

Iceland supermarket commits to eliminating plastic within five years

January 17, 2018 by  
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Iceland Foods has committed to removing all plastic from its brand-name products within the next five years and replacing it with recyclable materials such as pulp and paper. The UK-based supermarket chain is the first major retailer in the country to commit to a complete elimination of plastic. “The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival,” Iceland managing director Richard Walker told the Guardian . “The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.” Iceland acknowledges that it is now practical to make the switch to plastic-free products, thanks to technological advancements in alternative packaging . “There really is no excuse any more for excessive packaging that creates needless waste and damages our environment,” said Walker. The supermarket chain has already removed plastic straws from its stores and products and will soon switch to paper-based food trays. Related: Britain’s first zero-waste store is packaging-free and only sells ethical goods The move by Iceland has been praised by environmental activists like John Sauven, executive director for Greenpeace UK , who acknowledged the “bold pledge” while pressing “other retailers and food producers to respond to that challenge,” according to the Guardian . “Iceland’s commitment to go plastic-free by 2023 shows that powerful retailers can take decisive action to provide what their customers want, without the environment paying for it,” added Samantha Harding of the Campaign to Protect Rural England . Meanwhile, UK Prime Minister Theresa May has committed to eliminating all avoidable public waste within the next 25 years. May has also supported anti-plastic policies such as the expansion of a plastic bag tax, encouraging supermarkets to add plastic-free aisles, and funding research and development of plastic alternatives and support for developing countries as they seek to shift to away from plastic and its pollution . Via the Guardian Images via Iceland Foods

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Iceland supermarket commits to eliminating plastic within five years

Sustainable Living: 6 People Proving Plastic-Free Is Possible

June 21, 2016 by  
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We live in a culture of convenience. It doesn’t matter what it is – we want it fast and we want it now. In our narrow minds, we just don’t have the time to wait.  Unfortunately, the convenience culture is hurting more than just our ability to be…

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Sustainable Living: 6 People Proving Plastic-Free Is Possible

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