Dow’s marketing message misses its mark

May 2, 2012 by  
Filed under Business, Eco, Green

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Dow Chemical faces an uphill battle to convince consumers that its latest agriculture project is eco-friendly. But the company's past history, the role of herbicides in farming and strong resistence from environmental groups are presenting significant hurdles.

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Dow’s marketing message misses its mark

3 rules of thumb to create smart marketing for the smart grid

May 2, 2012 by  
Filed under Business, Green

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Although the utility industry has little consensus on best practices for speaking clearly and persuasively about the benefits of the smart grid, it's more important than ever for energy companies to cut through the hype and reach their customers.

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3 rules of thumb to create smart marketing for the smart grid

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