Meridian Line launches ethically sourced, organic cotton jeans for the outdoors

April 2, 2018 by  
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Adventure calling? Gear up with Meridian Line, a range of eco-friendly denim designed for conquering the great outdoors. Available for pre-ordering through Kickstarter , the men’s and women’s jeans infuse ethically sourced organic cotton with two percent spandex to allow “freedom of movement without looking like you just stepped out of yoga class,” according to the Kansas City, Missouri–based firm. Meridian Line is the brainchild of artist Jeremy Collins, who launched the company with a series of graphic T-shirts and accessories in 2014. Two years later, Collins enlisted Benji Thrasher, formerly the lead designer at Prana , to kick Meridian Line’s offerings up a notch; the jeans emerged from the drawing board shortly after. But active performance isn’t the denim’s only twist. Each pair of pants also boasts artwork by Collins on the inner pockets, yoke, and turn-ups. The print is based on one of Collins’s signature pieces: a greenery-ringed compass inset with a salmon and an eagle at play (or perhaps prey?) in a yin-yang configuration. Meridian Line’s denim is “built for outdoor activities, travel, and a casual, dareful, or professional lifestyle,” Collins and Thrasher said. “Our jeans are made to go wherever you do: urban, mountain, or board meeting.” Prices for both men’s and women’s styles start at an accessible $79, or 20 percent less than what the jeans will cost when they hit retail outlets later this year. If you’re looking for the whole top-to-toe look, a pledge of $105 will snag you a pair of jeans, an exclusive tee, and a trucker hat. + Meridian Line at Kickstarter + Meridian Line

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Meridian Line launches ethically sourced, organic cotton jeans for the outdoors

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