LA’s Magic Johnson Park now features a stormwater recycling system

March 24, 2021 by  
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Named for former NBA star Earvin “Magic” Johnson in 1994 and known as the largest park in South Los Angeles , the 126-acre Magic Johnson Park has recently undergone a sustainable renovation. Some of the updates include a stormwater capture and recycling system as well as a new landscaping design focused on the native plants of California. The project is led by a partnership between landscape architecture company AHBE and Berkeley-based multidisciplinary firm Moore Iacofano Goltsman (MIG). “The inspiration behind this project has been to transform a widely-used community-based park into something much more: an interactive and dynamic center of learning, nature and engagement that is powered through environmentally sustainable design,” said Gary Lai, Principal and Director of Regenerative Design for AHBE | MIG. “We believe that the enhancements for Phase 1-A of the Earvin ‘Magic’ Johnson Park ensure its standing as a world-class urban park for the community while also serving as a model for sustainability and conservation for the County of Los Angeles.” Related: This city park in Amsterdam could help purify local water At the forefront of the project is an innovative stormwater recycling system that captures and diverts rainwater runoff. The freshwater is then treated with natural biofiltration through the wetlands inside the park. The park’s two lakes, which also feature a half-mile-long walking trail with picnic areas, act as storage for the water until it can be used for irrigation. The wetlands also benefit urban wildlife by creating a habitat for local birds and insects. New landscaping highlights native flora and includes a coastal sage scrub and freshwater marsh wetlands. The park will also offer a new, 20,000-square-foot community event center, which is not yet open to the public. Additional features include indoor and outdoor social spaces and a children’s play area with a splash pad. A series of scenic viewpoints are complemented with outdoor “classrooms” and educational graphics to help visitors understand the park’s natural environment. + AHBE | MIG Images via AHBE | MIG

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LA’s Magic Johnson Park now features a stormwater recycling system

Game on: New study shows which sports teams have the greenest fans

December 22, 2020 by  
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Game on: New study shows which sports teams have the greenest fans Kristen Fulmer Tue, 12/22/2020 – 01:00 Ever wondered which sports team has the most sustainable fans? From the perspective of a rights holder, this is becoming a critical question. The answers will drive business decisions for venue operations, fan engagement and brand partnership activation. For the green sports movement, the answers may be the key to solidifying the importance of integrating sustainability into sports.  A new report by Recipric, powered by Zoomph’s technology, helps us understand the answer. Recipric , an agency that represents sustainability and positive change within sports, leveraged Zoomph’s Audience Analysis Tool to help answer this question. Together, they co-published Sustainability in Sports , a report that ranks teams from various professional leagues — including baseball, football, basketball and soccer — according to which teams have the most “sustainability-minded” fans. The report also reveals which teams are most likely to have fans that are vegetarian, have an affinity for the outdoors, a particular stance on climate justice, and those most likely to follow Al Gore and Greta Thunberg.  It solidifies that sustainability can be enhanced through the power of sport because of the overlap between sports lovers and people that seek positive change. To reach these rankings, Zoomph’s platform started with about 342 million anonymized profiles. It developed the sustainability-minded audience by capturing a list of terms that someone interested in sustainability may use in their Twitter bio, or by tagging accounts that a climate activist may follow. From there, a segmented audience of more than 500,000 profiles was cross-referenced against Zoomph’s sports analytics platform to understand who this sustainability-minded audience may follow, including sports leagues, teams and brands.  To guide fan engagement strategies and to activate brand partnerships, sports teams often will poll their fan base to gain an understanding of their spending habits, their hobbies or even their passions outside of sports. While this may tell a story about the preferences targeted by a survey, Zoomph unpacks tendencies on social media without explicitly asking questions. This provides raw insights into a particular group of sports fans, but can tap into interests, brand endorsement and even behavioral data in a way that a survey question may not.  While it’s fun to see if assumptions line up with the results of the study, this data can be hugely impactful to the larger sports industry. Teams can look at this data to understand the specific interests of their followers, which can guide on-the-ground community engagement strategies that drive ticket sales or can tell them how to better leverage their brand partners. Brands can use this data to understand which team or even which league may provide the most engaged audience. Even agents could gauge the interests of their represented athletes’ followers to understand the value of a sponsorship deal.  An example from the report highlights U.S. pro sports teams most likely to have vegetarian or vegan followers. The shortlist shows the top five:  Los Angeles Lakers (NBA) New England Patriots (NFL) Toronto Blue Jays (MLB) Golden State Warriors (NBA) Boston Red Sox (MLB) While a casual fan may enjoy making assumptions about the stereotypical tendencies of each of these team’s fans, reasoning the list against demographic trends, or positing about various geographies, this list actually can mean big business for the rights holders and potential brands.  Not surprisingly, the Lakers and Beyond Meat launched an official partnership in 2019, and JaVale McGee, a Laker at the time, was named an official brand ambassador. However, the Lakers can continue to leverage these findings to identify additional vendors for the Staples Center, create a “Plant-Based Day” with incentives to support a local plant-based restaurant, or provide discounted tickets to plant-based fans. With the power of the analytics, a team can drive holistic positive change that engages their fans while taking climate action and improving health and well-being.  This study highlights the importance of sustainability-driven values for rights holders to engage with their fan base and to potentially tap into a larger audience. This drives revenue and is so critical to sustainability professionals charged with creating a data-driven strategy. It solidifies that sustainability can be enhanced through the power of sport because of the overlap between sports lovers and people that seek positive change. Pull Quote It solidifies that sustainability can be enhanced through the power of sport because of the overlap between sports lovers and people that seek positive change. Topics Marketing & Communication Sports Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 0 Sponsored Article Off The Los Angeles Lakers and plant-based products company Beyond Meat launched an official partnership in 2019.

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Game on: New study shows which sports teams have the greenest fans

What does Trump’s Paris pull-out mean for green sports?

June 9, 2017 by  
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The time has come for U.S. sports leagues such as the NFL, NBA and NHL to take to the climate advocacy field, argues the founder of Sports and Sustainability International.

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What does Trump’s Paris pull-out mean for green sports?

Reaching the sustainability summit: Golf is on the ascent

October 8, 2016 by  
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The industry raises more for charity than the NFL, NHL and NBA combined. Now it’s time to step up on climate change.

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Reaching the sustainability summit: Golf is on the ascent

ICYMI: NBA’s Green Week tipoff, EPEAT’s greener HDTVs and more…

April 5, 2013 by  
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This week's sustainable news roundup looks at a range of green IT news, the latest from sustainable food and farming, and much more.

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ICYMI: NBA’s Green Week tipoff, EPEAT’s greener HDTVs and more…

ICYMI: NBA’s Green Week tipoff, EPEAT’s greener HDTVs and more…

April 5, 2013 by  
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This week's sustainable news roundup looks at a range of green IT news, the latest from sustainable food and farming, and much more.

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ICYMI: NBA’s Green Week tipoff, EPEAT’s greener HDTVs and more…

A glimpse into the future of retailer sustainability

April 5, 2013 by  
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Seasoned observers of retailer behavior understand that today's internal practice will become tomorrow's supply chain expectation.

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A glimpse into the future of retailer sustainability

Long Island’s First LEED Platinum Community Center Opens its Doors

October 12, 2012 by  
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On September 8, 2012 North Hempstead , New York unveiled the latest addition to its Parks and Recreation Center – a LEED Platinum -certified community center complete with a solar carport, geothermal heating and cooling, solar panels , and rooftop rainwater collecting bins for on-site irrigation. The Yes We Can community center also features a TV studio, a senior lounge, two NBA-sized basketball courts, an internet café, fitness and dance studios, and much more. Towns across the Nation have invested in new Parks & Recreation buildings that meet strict energy standards, and North Hempstead’s new community center is a shining example of the trend that stresses the importance of energy efficiency and environmental sustainability. + North Hempstead Community Center The article above was submitted to us by an Inhabitat reader. Want to see your story on Inhabitat ? Send us a tip by following this link . Remember to follow our instructions carefully to boost your chances of being chosen for publishing! Permalink | Add to del.icio.us | digg Post tags: “sustainable architecture” , community center , green architecture , Green Building , LEED platinum , New York. , north hempstead , parks and recreation center , Sustainable Building

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Long Island’s First LEED Platinum Community Center Opens its Doors

How U.S. Pro Sports Teams Rank on Environmental Disclosure

February 22, 2012 by  
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How do teams in the NFL, MLB, NBA and NHL stack up in their sustainability efforts? Maybe better than you'd expect, but they're still mostly out in left field.

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How U.S. Pro Sports Teams Rank on Environmental Disclosure

NBA’s Second Shot at Green Week Aims for a Slam Dunk

April 2, 2010 by  
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The NBA tips off its second annual Green Week with a number of programs that expand tree planting activities and greenwear promotions, which got lots of attention in Year 1, to broader team efforts.

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NBA’s Second Shot at Green Week Aims for a Slam Dunk

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