ScottWhitbyStudio transforms a shipping container into a pop-up cinema

March 21, 2017 by  
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We’ve seen shipping containers repurposed into everything from homes to museums , but ScottWhitbyStudio’s recent cargotecture creation marks the first pop-up cinema that we’ve heard of. The London-based architecture and creative consultancy converted a single container into Caution Cinema, an immersive and funky movie theater as part of the ‘Beyond Zero’ health and safety campaign. The mobile cinema plays instructional videos to promote vital dockside safety information to port employees up and down the country. Working together with a major UK port operator, ScottWhitbyStudio was asked to create an engaging pop-up cinema that provided an immersive viewing experience that would block out the hectic and noisy port surroundings. In choosing the commonly found shipping container as the cinema structure, the designers introduced an element of surprise by dramatically transforming the windowless container interior into a “dark and mysterious realm, which challenged expectations.” Attendees to the Caution Cinema enter via a disorienting zigzagging path to the cinema, where all external light and sound are blocked out. Related: The epic Creative Co-Op Is a Multi-faceted Film Studio Made from Shipping Containers “Using this multi-sensory experience, visitors are forced to take extra care and to proceed with caution—as promoted by the safety campaign,” write the architects. “It is hoped that the memory of this multi-sensory experience and intervention will be embed[ded] in the user’s memory for a long time to come.” All internal surfaces, from the entrance path to the cinema and seating, are clad in over a thousand pyramidal acoustic foam pieces laid out in a checkered pattern of black, blue, and red. The resilient foam pyramids create a soundless chamber so that attendees can focus on the video presentation without external distraction. + ScottWhitbyStudio Images via ScottWhitbyStudio © Osman Marfo-Gyasi

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ScottWhitbyStudio transforms a shipping container into a pop-up cinema

IKEA transforms a Moscow movie theater into a giant bedroom

December 17, 2014 by  
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Read the rest of IKEA transforms a Moscow movie theater into a giant bedroom Permalink | Add to del.icio.us | digg Post tags: “green furniture” , affordable design , affordable furniture , cinema , cinema bedroom , cinema transformation , ikea furniture , IKEA movie theater , Moscow , Moscow cinemas , movie theater , swedish furniture

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IKEA transforms a Moscow movie theater into a giant bedroom

Oil Workers Scramble to Clean a Giant Popcorn Spill

December 6, 2010 by  
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Photo: Bruno Rico, via UltimoSegunda Last week, a boat in the Amazon spilled around 210,000 gallons of popcorn into a major river , making the surface of the water look a bit like the floor of a movie theater . Fortunately, it didn’t take long before an oil company’s emerge… Read the full story on TreeHugger

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Oil Workers Scramble to Clean a Giant Popcorn Spill

New Study: A Local Whole Foods Diet is Like Mother Like Child

December 5, 2010 by  
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Photo: Mahalie Being a parent is tough. Even if you’re vigilant, feeding finicky kids can be nearly impossible. Even if you serve local, organic, whole foods at home, one birthday party with green icing and your kids scream for more of this addictive drug.

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New Study: A Local Whole Foods Diet is Like Mother Like Child

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