Focus on Progress, Not Perfection, in Sustainability Stories

September 29, 2010 by  
Filed under Business, Green

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Twice in the last week I’ve heard managers of major brands say, "You know, we’re not ready to talk about our sustainability efforts because they’re just not perfect yet." Make sure that you’re not wasting marketing opportunities by waiting for perfection to evolve.

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Focus on Progress, Not Perfection, in Sustainability Stories

Sara Lee Creates More Trash But Sends Less to Landfill

September 28, 2010 by  
Filed under Business, Green

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Sara Lee has cut the amount of waste it sends to landfill by 32 percent in the last five years, and six of its facilities send no waste to landfill, although the total amount of waste the company produces has gone up 7 percent in that same time.

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Sara Lee Creates More Trash But Sends Less to Landfill

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