3 rules of thumb to create smart marketing for the smart grid

May 2, 2012 by  
Filed under Business, Green

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Although the utility industry has little consensus on best practices for speaking clearly and persuasively about the benefits of the smart grid, it's more important than ever for energy companies to cut through the hype and reach their customers.

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3 rules of thumb to create smart marketing for the smart grid

Why You’ve Never Seen an Ad for Broccoli

April 20, 2010 by  
Filed under Green

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A great ad from the Foodbank NYC . Not for broccoli. In the wake of the fried chicken and bacon-y beast that is the Double Down , we now know that a grossly unhealthy product can be successfully marketed to the masses on strength of novelty alone.

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Why You’ve Never Seen an Ad for Broccoli

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