Green marketing 101: Sell what they’re buying

October 4, 2012 by  
Filed under Business, Green

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In 2003, coal was king in Utah — it meant cheap energy and plenty of jobs — so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power.

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Green marketing 101: Sell what they’re buying

Green marketing 101: Sell what they’re buying

October 4, 2012 by  
Filed under Business, Green

Comments Off on Green marketing 101: Sell what they’re buying

In 2003, coal was king in Utah — it meant cheap energy and plenty of jobs — so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power.

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Green marketing 101: Sell what they’re buying

Green marketing 101: Sell what they’re buying

October 4, 2012 by  
Filed under Business, Green

Comments Off on Green marketing 101: Sell what they’re buying

In 2003, coal was king in Utah — it meant cheap energy and plenty of jobs — so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power.

Go here to read the rest:
Green marketing 101: Sell what they’re buying

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