The How2Recycle label needs a massive campaign. Brands should make it happen

September 22, 2020 by  
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The How2Recycle label needs a massive campaign. Brands should make it happen Suzanne Shelton Tue, 09/22/2020 – 01:00 I hope you’ve downloaded our latest free report, “Engaging Middle America in Recycling Solutions.” . We conducted that research because we were curious about whether Americans were aware of what was happening with our recycling system — that most Asian countries no longer will take our plastics off our hands, many municipal curbside programs are shutting down and many plastics we’re all putting in our recycling bins are being landfilled — and, if they were aware, what was the impact on their recycling behaviors? We also wanted to understand what could keep them engaged once they understood that they need to do things better or differently to ensure everything they chuck in the bin actually gets recycled. That led us to ask the following questions: How often do you look for an item’s recycling label before discarding it? Some companies have started including new labeling on their packaging showing which parts of the package are recyclable (see sample image). Have you noticed any new recycling labeling on the packaging of things you buy? We made a high-level, perhaps seemingly cavalier recommendation in the report (and in my GreenBiz article about it ) that most Americans haven’t noticed the How2Recycle label — a standardized labeling system that clearly communicates recycling instructions to the public — or find it too hard to read and that we need a massive campaign to teach people to look before they toss. It’s worth unpacking this because there’s a key insight for brands. First off, only 22 percent of Americans say they always look for an item’s recycling label before discarding the item — so one in five people. Of those, 66 percent have noticed the new label, the How2Recycle label pictured above. One in five Americans are diligently working to discard a brand’s packaging properly. For the folks who have noticed — the 66 percent of the 22 percent — the vast majority (86 percent) find the label helpful and feel that the label makes it easier to know which parts of a package are actually recyclable. Two-thirds of this group of “Always Recyclers” who’ve noticed the How2Recycle label say they feel frustrated that parts of the package aren’t recyclable. (If you read the free report , this makes sense — we all really want to believe in the guilt-absolving promise of recycling.) Half of this group say the label is too small to read, and 63 percent say if they weren’t already aware of the label, they wouldn’t know to look for it. Bottom line: One in five Americans are diligently working to discard a brand’s packaging properly, and the How2Recycle label makes it easier for them to do it right. Thus, they think that brands should be promoting the label, making it easier to see on packaging, AND that companies need to make more parts of their packaging actually recyclable. If you represent a consumer-packaged goods (CPG) brand, you have a vested interest in encouraging better recycling behaviors. As we note in our report, people want the recycling system to work (76 percent of us say recycling makes us feel better about our purchases). They feel like it’s a promise that’s been made to them by CPG companies: “You don’t have to feel guilty about all the buying of stuff you do … just recycle it when you’re done, and it will become something else for somebody else! It’s the circle of life! You’re doing your part!” Once that promise begins to fall apart, most Americans won’t blame themselves — they’ll blame the companies who made the promise. So, let’s make it work. Let’s create a massive campaign encouraging people to look for the How2Recycle label so that recyclable items actually get in the recycling bin and non-recyclable items go in the trash. Brands, use that label as an internal pressure point to design packaging that’s actually recyclable. It’ll be great for your brand. Who’s with me? Pull Quote One in five Americans are diligently working to discard a brand’s packaging properly. Topics Marketing & Communication Consumer Trends Recycling Collective Insight Speaking Sustainably Featured in featured block (1 article with image touted on the front page or elsewhere) On Duration 0 Sponsored Article Off

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The How2Recycle label needs a massive campaign. Brands should make it happen

Innovative food tracker uses app to help you live zero-waste

February 24, 2020 by  
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Industrial designers  Altino Alex  and  Savin Dimov  have just unveiled an innovative product geared towards helping families around the world reduce their food waste. The  Bubble Food Tracker  is an app-controlled food tracker that monitors products in your kitchen, keeping you aware of what you have in stock and your regular consumption habits, all to bring you closer to a  zero-waste lifestyle . Food waste  is one of the world’s most pressing issues. In fact, according to the  Food and Agricultural Organization of the United Nations , approximately one-third of the food produced in the world for human consumption every year (around 1.3 billion tons) gets lost or wasted. And unsurprisingly, its fruits and vegetables that have the highest wastage rates of any food. Related: Supermarket happy hour reduces food waste Thankfully, ambitious and eco-conscious designers are beginning to put their thinking caps on when it comes to helping us all reduce our food waste. Industrial designers Altino Alex and Savin Dimov have just unveiled the Bubble Food Tracker, an innovative concept that makes it easier and more efficient to truly have a zero-waste kitchen. The Bubble is a smart, user-friendly and app-controlled tracker. When food items are placed in its capsule-like container, the information is sent directly to a smartphone. This way, people know, at the touch of the screen, no matter where they are, just what food products they already have in stock. The system is designed to take the guessing game out of shopping , enabling shoppers in the moment to avoid buying what they already have at home. Additionally, the Bubble regularly registers your eating habits, keeping track of which food products are consumed the most in the household and what is often left behind. This helpful tool allows families to work together to become more efficient about food shopping and to teach children about the true cost of wasteful food habits. + Altino Alex + Savin Dimov Via Yanko Design Images via Altino Alex

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Innovative food tracker uses app to help you live zero-waste

Ford plans to plug in 2,100 EV charging stations for employees

September 20, 2013 by  
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As the automaker makes it easier for employees to plug in, the industry remains on track to hit 35 mpg by 2016.

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Ford plans to plug in 2,100 EV charging stations for employees

Reporting water risks: A step-by-step guide

May 29, 2013 by  
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Full public disclosure of water use and issues makes it easier — not harder — to reform corporations and their public sustainability image. 

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Reporting water risks: A step-by-step guide

3 sustainability reporting half-truths in the social media era

May 29, 2013 by  
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Does social media represent the best way to get a sustainability message out and interact with stakeholders vs. merely "engaging" with them?

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3 sustainability reporting half-truths in the social media era

My Recycle List iPhone App Streamlines Your Waste Stream

September 23, 2010 by  
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Screenshots via EarthTechling We love smartphone apps that help people recycle. We’ve seen such cool versions as Earth911’s iRecycle and even location-specific apps like San Francisco’s recycling app that helps residents avoid fines for mis-sorting their waste. Anything that makes it easier makes u..

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My Recycle List iPhone App Streamlines Your Waste Stream

Sprouting Soil & Recycled Metal Sculptures By Mathilde Roussel-Giraudy

September 23, 2010 by  
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Images: Mathilde Roussel-Giraudy Provocative environmental art can range from monumental earthworks to simpler but equally elegant concoctions, like this collection of living sculptures by New York-based French artist Mathilde Roussel-Giraudy. Sprouting green from their soil-and-recycled-metal bodies, they quietly remind us that we are literally made, grow and dissolve into nature’s bounty.

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Sprouting Soil & Recycled Metal Sculptures By Mathilde Roussel-Giraudy

8,100-Cow ‘Super-Dairy’ Threatens (the Image of) British Farming

September 23, 2010 by  
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Image credit: Tony the Misfit Think of the British countryside and your brain will most likely conjure up images of hedgerows, rolling hillsides, and small(ish) family farms.

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8,100-Cow ‘Super-Dairy’ Threatens (the Image of) British Farming

Aiming for 300 Million Negawatts: Ontario to Announce Energy Efficiency Program for Big Industry

March 4, 2010 by  
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Photo: Flickr , CC Energy Efficiency Makes Everything Else Easier Repeat after me: Energy efficiency might not be sexy, but it’s crucially important . Whatever we do, squeezing more utility out of each unit of energy is a good thing, and it makes it easier to transition from dirty sources of energy to cleaner ones (you need to build fewer new sources of power to replace the old ones). That’s why I applaud Ontario’s upcoming program for industrial energy efficiency

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Aiming for 300 Million Negawatts: Ontario to Announce Energy Efficiency Program for Big Industry

Homegrown Rabbit is the Newest Trend in Urban Farming

March 4, 2010 by  
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Image credit: Good Backyard chickens have been the go-to for city-dwellers looking to produce their own hyper-local meat. But, as Good explains , rabbits can be a much easier animal to raise in a small space…. Read the full story on TreeHugger

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Homegrown Rabbit is the Newest Trend in Urban Farming

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