‘I Am a Plastic Bag’ is made from recycled single-use plastic bottles

March 2, 2020 by  
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Following the sold-out success of “I Am Not a Plastic Bag” in 2007, designer brand Anya Hindmarch has launched a new product, called “I Am a Plastic Bag”, aimed at recycling single-use plastic and leaving behind a net-zero carbon footprint from production. The initial “I Am Not a Plastic Bag” release was a campaign to raise awareness about disposable plastic bag usage. According to a press release from the company, “The British Retail Consortium estimated that in 2006, the U.K. alone used 10.6bn plastic bags, and this figure dropped to 6.1bn in 2010. Specifically, Sainsbury’s cut the number of bags they gave away by 58% in the two years that followed the campaign, giving out 312m fewer bags in 2008 than 2009 and saving 13,200 tonnes of virgin plastic over two years.” Related: Patagonia’s Black Hole Bags are made from recycled plastic bottles Thirteen years later, Hindmarch has decided to shift focus. Instead of centering the campaign around reducing plastic bag usage, the new “I Am a Plastic Bag” is made from a soft, cotton-like fabric constructed from recycled plastic bottles to spotlight the excessive waste generated from single-use plastic. The manufacturing process begins by washing and sorting the collected bottles before they are shredded and turned into pellets. The pellets are then converted into fibers that are spun and woven into fabric . To achieve the weather-resistant finish, the bags are coated in a recycled PVB made from old windshields. Anya Hindmarch partnered with a Taiwanese company for the finish, which appears to be the only one of its kind that has achieved Global Recycled Standard (GRS) certification. After considering faux options, the company decided the least impactful trim was real leather. It sourced the natural meat byproduct as a way to recycle the material. Collected from a tannery in Northern Italy, the leather doesn’t travel far to the manufacturing line. While Anya Hindmarch designers don’t believe that carbon-offsetting is the answer for an industry known for excessive waste and pollution , they also partnered with EcoAct, a global climate change consultant. EcoAct has been measuring the emissions from the I Am a Plastic Bag production in order to make the process carbon-neutral. As a statement of what the line stands for, Anya Hindmarch closed its doors for three days, completely filling the store with 90,000 discarded plastic water bottles and a post on the door explaining the cause. A limited selection of bags was pre-launched in February at London Fashion Week, and the complete four-color collection will be widely available in April. + Anya Hindmarch Images via Anya Hindmarch

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‘I Am a Plastic Bag’ is made from recycled single-use plastic bottles

3D-printed Chromat dress grows bigger when you feel stressed or nervous

September 20, 2015 by  
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Technology and fashion are merging in new and unexpected ways. Chromat , the high-end label worn by stars like Beyoncé, Taylor Swift and Madonna, teamed up with semiconductor chip maker Intel to develop a 3D-printed dress that expands when the wearer shows signs of an adrenaline rush. Once the embedded Intel-designed module, called Curie , detects stress levels indicative of a flight-or-fight mode, a weblike network of cables will grow in size to make the wearer appear larger and more intimidating. READ MORE>

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3D-printed Chromat dress grows bigger when you feel stressed or nervous

London Fashion Week: Estethica Shows Green Fashion at it Best

September 19, 2011 by  
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Photo: B. Alter It’s London Fashion Week, where Estethica is the showcase for all that is wonderful in ecological and environmentally-sensitive fashion. In its fifth year, the show is a mix of old favourites and new comers. Such as Dr. Noki who designed this jacket for Lady Gaga (who else) out of cut up and recycled rugby scarves which are then crocheted. … Read the full story on TreeHugger

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London Fashion Week: Estethica Shows Green Fashion at it Best

Goodone Creates Sexy Figurehugging Knits for Upcycled AW10 Collection (Photos)

March 18, 2010 by  
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London Fashion Week may have finished a few weeks ago, but we’re still enjoying the prospects of the AW10 ethical collections, such was the high quality on offer. Of course we loved Christopher Raeburn’s and Ada Zanditon’s amazing designs, but there was one more label that stood out from the

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Goodone Creates Sexy Figurehugging Knits for Upcycled AW10 Collection (Photos)

Earth Hour Countdown: Does It Make A Difference?

March 18, 2010 by  
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One of the big myths about Earth Hour is that it doesn’t actually make any difference, that the generators are running anyways. But the generators run on schedules and the operators now take Earth Hour into account.

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Earth Hour Countdown: Does It Make A Difference?

Looking at the Bright Side of the Capture and Death of Rare Snow Leopard

March 18, 2010 by  
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Photos via Environmental Graffiti , credit Panthera Snow Leopard Trust USA Today recently reported that a snow leopard was captured in Afghanistan and as a result of the physical and mental trauma of being caught and transported for sale, the big cat died.

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Looking at the Bright Side of the Capture and Death of Rare Snow Leopard

Upcycling Goes Mainstream: Britain’s Biggest Retailer Tesco Teams Up with From Somwhere for New Fashion Collection

March 16, 2010 by  
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Hot on the heels of London Fashion Week there is great news for UK fashionistas on a budget. The fantastic label From Somewhere , whose founders Filippo Ricci and Orsola de Castro are also founders and curators of Estethica , is extending its sartorial influence to the mainstream consumer.

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Upcycling Goes Mainstream: Britain’s Biggest Retailer Tesco Teams Up with From Somwhere for New Fashion Collection

London Fashion Week: Ada Zanditon Goes Bats with Echolocation AW10 Collection (Photos)

March 2, 2010 by  
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All images by Paul Persky for Ada Zanditon AW10 Of all the fantastic ethical fashion labels that we’ve seen over the last few seasons at the London Fashion Week Estethica show Ada Zanditon is without doubt the stand out talent in terms of drama, creativity and concepts.

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London Fashion Week: Ada Zanditon Goes Bats with Echolocation AW10 Collection (Photos)

Recontruct Your Stocking with Junky Styling’s Wardrobe Surgery Book

December 14, 2009 by  
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‘Junky Styling, Wardrobe Surgery’ book cover, and launch party (right). Credit: Junky Styling Junky Styling is no stranger to TreeHugger–from their refrubished threads to catwalk at London Fashion Week –and now founders Annika Sanders and Kerry Seager have cataloged their creations and process in a new book, “Junky Style, Wardrobe Surgery.” Amisha Ghadiali, associate director of the

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Recontruct Your Stocking with Junky Styling’s Wardrobe Surgery Book

Climate Pilgrims March for Interfaith Environmental Unity (Slideshow)

December 14, 2009 by  
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photo: Matthew McDermott Not twelve hours before the streets between central Copenhagen and the Bella Center were filled in what’s been dubbed the world’s largest climate change demonstration , a smaller but no less enthusiastic group took to the streets. Learning about Jewish, Buddhist, Islamic, and Christian perspectives on the environment — and finding much in common — the Climate Pilgrims marched, ..

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Climate Pilgrims March for Interfaith Environmental Unity (Slideshow)

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