LEGO is rolling out their first plant-based plastic pieces

March 5, 2018 by  
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Plants from plants: that’s LEGO’s description for their first sustainable bricks . They’ll be rolling out botanical elements like trees, leaves, and bushes manufactured with plant-based plastic sourced from sugarcane this year. The move is part of their goal to utilize only sustainable materials in their packaging and core products by 2030. LEGO is utilizing plastic polyethylene based on sugarcane material: specifically, ethanol . LEGO Group Environmental Responsibility vice president Tim Brooks said plant-based polyethylene possesses the same properties as regular polyethylene, so kids and parents probably won’t notice a difference in the look and quality of the new bricks. Related: Build your own BIG-designed LEGO House with LEGO Architecture’s newest kit What does the term ‘sustainable material’ mean to LEGO? According to the company, “The LEGO Group believes a new sustainable material must have an ever-lighter footprint than the material it replaces across key environmental and social impact areas such as fossil resource use, human rights , and climate change .” The sugarcane is sustainably sourced, according to the company, “in accordance with guidance from the Bioplastic Feedstock Alliance ,” which is a World Wildlife Fund (WWF) initiative. It’s also “certified by the Bonsucro Chain of Custody Standard .” LEGO partnered with WWF “to support and build demand for sustainably sourced plastic” and joined the Bioplastic Feedstock Alliance. Give your biggest "green" to the very FIRST #sustainable LEGO Bricks! LEGO botanical elements including leaves and trees will now be made from sugarcane-based plastic.The first “greens” are to appear in LEGO sets later this year. Sweeet? #PlantsfromPlants https://t.co/rZKijykjYO pic.twitter.com/yraEOLq5NM — LEGO (@LEGO_Group) March 1, 2018 LEGO’s press release did not include information on recycling the sustainable bricks; but The Guardian said the bioplastic could be recycled several times, although it’s probably not 100 percent biodegradable . As of now, polyethylene elements comprise one to two percent of all the plastic elements produced by the company. The sustainable trees, bushes and leaf pieces will be comprised entirely of plant-based plastic, and they will pop up in LEGO boxes in 2018. Brooks said, “This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.” + LEGO Images courtesy of LEGO

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LEGO is rolling out their first plant-based plastic pieces

LEGO is investing $150 million to make better, more sustainable toy bricks

June 22, 2015 by  
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Whether they’re used in architecture or animal prosthesis , we have an enduring affection for LEGO bricks —but they do have a nagging problem; the blocks and all their packaging are made of plastic, which is pretty darn horrible for the environment. While some folks have tried to offer sustainable alternatives—notably the rather drab-looking Earth Blocks —LEGO hasn’t stepped forward with their own eco-friendly alternative. But that is set to change, as the company just announced that they will invest $150 million to build a sustainable materials research center at their headquarters in Denmark. LEGO is hiring over 100 specialists in material science to shape the new, green future of everyone’s favorite building brick. Read the rest of LEGO is investing $150 million to make better, more sustainable toy bricks Permalink | Add to del.icio.us | digg Post tags: ego , green toys , Lego bricks , lego denmark , lego environment , lego green , lego sustainability , lego sustainable materials , materials research , materials science , plastic alternatives , sutainable materials

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LEGO is investing $150 million to make better, more sustainable toy bricks

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