BIGs LEGO House officially opens to the public in Denmark

September 29, 2017 by  
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It’s finally here— Bjarke Ingels Group’s much-anticipated LEGO House in Denmark officially opens to the public today. Built in the small town of Billund where the iconic LEGO brick was invented, the “House of the Brick” is a unique space that promises visitors the ultimate LEGO experience with its exhibitions, experience zones, and LEGO-themed architecture, restaurants, and public spaces. The LEGO House, which celebrated its grand opening yesterday, is filled with 25 million LEGO bricks and took four years to build. The 12,000-square-meter LEGO House is a year-round destination expected to welcome 250,000 paying visitors annually. BIG designed the incredible toy-like building to look like 21 massive plastic LEGO bricks stacked together. These rectangular blocks, clad in textured clay tiles, are staggered to create publicly accessible rooftop spaces and to allow daylight into the interior. The building offers publicly accessible spaces such as the elevated terraces, LEGO Square, store, and restaurants; however, the experience zones that form the heart of the LEGO House are ticketed. The experience zones include two exhibition areas and four play areas divided into two color-coded zones, with each color symbolizing a special aspect of play and learning. Red is for creative skills, blue for cognitive skills, green for social skills, and yellow for emotional skills. “It has been a dream for me for many years to create a place that will give our visitors the ultimate LEGO experience. With LEGO House, we celebrate creativity and the strength of learning through play. When they play, children learn the basic skills that they need, such as creativity, collaboration and problem-solving abilities,” says third-generation LEGO owner, Kjeld Kirk Kristiansen. Related: Build your own BIG-designed LEGO House with LEGO Architecture’s newest kit The LEGO House also includes three restaurants, a LEGO Store, and conference room, and a 2,000-square-meter LEGO Square. Visitors can purchase tickets online . + LEGO House Images via LEGO

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BIGs LEGO House officially opens to the public in Denmark

Drone video offers sneak peek at BIGs LEGO House, set to open next month

August 29, 2017 by  
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After four years, the long-awaited LEGO House is set to open next month—and we can’t wait! Designed by Bjarke Ingels Group , this larger-than-life LEGO building is a treat for the eyes with its 21 interlocking LEGO-like parts and stunning keystone on top. Set to open to the public on September 28, the 130,000-square-foot building will offer free and paid “experiences” all centered around play and exploration in Billund, Denmark. LEGO’s drone video shot earlier this summer shows off the building near completion. The company recently carried out a “test visit” where LEGO employees and their families were invited to try out the building for the first time. Nicknamed ‘Home of the Brick,’ the museum is dedicate to LEGO-themed experiences in all aspects of the building including its many interactive exhibitions, three restaurants, conference space, store, and 22,000-square-foot public square . One of the biggest highlights is a 50-foot-tall, 20-ton “Tree of Creativity” made of over 6.3 million LEGO bricks. Related: BIG’s LEGO House tops out with opening date in September The Home of the Brick is expected to accommodate 250,000 visitors annually. To keep the center open to the community , the interior LEGO Square will be publicly accessible and select activities will be free to the public. Visitors with tickets can explore the four color-coded Experience Zones, each with larger-than-life interactive exhibits that embody the brand’s “Learning Through Play” philosophy. Advance tickets can be purchased on the LEGO House website . + LEGO House + BIG Via ArchDaily

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Drone video offers sneak peek at BIGs LEGO House, set to open next month

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