Melissa McCarthy is hilarious as a luckless eco-warrior in Kia’s Superbowl ad

February 8, 2017 by  
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When she isn’t lampooning White House press secretary Sean Spicer on Saturday Night Live , Melissa McCarthy is off saving the planet—or at least trying to. In a 60-second spot that aired during the Super Bowl on Sunday, the actress is at the height of her physical-comedy prowess as her eco-hero character gamely zips around in her Kia Niro to rally for the whales, tthe rhinos, and the icecaps, often to hapless—and hysterical—effect. McCarthy’s watercraft is capsized by a breaching whale. A lumberjack sends a tree she has climbed crashing down. In another scene, McCarthy triumphantly stakes a “Save the Icecaps” sign through the ice, creating a fissure that she tumbles into with an ear-splitting scream. Related: 6 vegetarian and vegan snack alternatives for Super Bowl Sunday “It’s hard to be an eco-warrior, but it’s easy to drive like one,” a voiceover says as Bonnie Tyler’s “I Need a Hero” plays in the background. McCarthy may not be the hero we deserve, but in these trying political times, she’s precisely the kind we need. Via EW

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Melissa McCarthy is hilarious as a luckless eco-warrior in Kia’s Superbowl ad

Leonardo DiCaprio appointed brand ambassador for Chinese electric vehicle maker

February 8, 2017 by  
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Actor Leonardo DiCaprio has played many roles – and not just in the movies. He is a United Nations Messenger for Peace, climate change documentary maker, and a bold advocate of climate action . Now our favorite climate justice activist has been appointed brand ambassador for Chinese company BYD’s new line of electric vehicles. DiCaprio will be brand ambassador for BYD’s new line of what they call new energy vehicles, or electric vehicles . They describe themselves as one of the world’s biggest new electric vehicle manufacturers, comprising 11 percent of the 2015 global market. They experienced a 130 percent increase in electric vehicle sales in the first half of 2016. They’re developing the new cars as part of their Cool the Earth by One Degree Celsius campaign as they aim to transform how each person consumes energy while raising awareness about climate change. Related: Leonardo DiCaprio says climate action is America’s “biggest economic opportunity” Sounds like a perfect mission for DiCaprio – the company says he will help them highlight their new developments in China . BYD Brand and Public Relations General Manager Sherry Li said in a statement, “Mr. Leonardo DiCaprio has greatly inspired the world with his outstanding dedication to saving the planet’s ecological environment . As our brand ambassador in China, we are pleased to work with him in promoting public awareness of climate change through the use of new energy vehicles.” In a statement DiCaprio said, “All over the world people are realizing that cars that run on fossil fuels are inefficient and a major threat to the planet. I am very pleased to be joining an effort to increase the number of clean vehicles on the road in China and beyond.” Via CleanTechnica Images via BYD Twitter and BYD Facebook

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Leonardo DiCaprio appointed brand ambassador for Chinese electric vehicle maker

Pow! Seattle’s Dark Knight rescues stolen bikes

March 21, 2016 by  
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He’s the hero cyclists need and the hero they deserve. Bike Batman roams the streets of Seattle , Gotham of the Pacific Northwest , in search of bike thieves to confront and stolen bicycles to return. This vigilante does not wear a mask to hide his identity, though he officially remains anonymous as he performs his sacred duty to “reunite people with their bikes.” The Jokers of King County, beware; Bike Batman and those he protects will have the last laugh. An engineer by day, Bike Batman has tracked down and returned 22 bicycles in Seattle in the year since he began his superhero career. “It feels really good to be able to reunite people with their bikes,” says the Dark Knight on Wheels. “There are people that it means so much to. This hunk of steel and paint is worth much more than the price tag.” The Emerald City is in need of his services. The Seattle Police Department received 1,561 reports of bike thefts in 2015, a rate double that of 2010. “If you try to get cops involved, nine times out of 10, they just aren’t available to help,” says Bryan Hance, co-founder of Bike Index , an online bike registration database which allows cyclists to report if their bike is stolen. Related: Brilliant self-filling water bottle pulls moisture from the air while you hike or bike Bike Batman uses Bike Index to cross reference suspicious bikes for sale on Craigslist, then arranges a meeting with the suspected bike thief. To ensure safety, he usually informs the police of his actions. Like Commissioner Gordon’s team in Gotham, the Seattle Police complement Bike Batman’s work. In more than half of the successful attempts to retrieve a stolen bike, the culprit has been arrested by the police. As exciting as his work is, Bike Batman maintains important differences from his namesake. “I’m not out fighting crime and punching people,” he says. “I’m telling people: this is not yours.” Via the Guardian Images via Greg Beach, Bat-Blog , and Flickr/Tiffany Von Arnim

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Pow! Seattle’s Dark Knight rescues stolen bikes

5 tips for creating a sustainability story that sticks

November 13, 2013 by  
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Put a face on your story, but don't make your own organization the hero.

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5 tips for creating a sustainability story that sticks

Treehouse furnishes a one-stop shop for solar

November 13, 2013 by  
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This Austin store takes an innovative approach to selling solar power by speaking the customers' language.

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Treehouse furnishes a one-stop shop for solar

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