3 Lessons Brands Can Learn From Greta Thunberg

November 21, 2019 by  
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While the world watched a tough, passionate 16-year-old from Sweden … The post 3 Lessons Brands Can Learn From Greta Thunberg appeared first on Earth911.com.

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3 Lessons Brands Can Learn From Greta Thunberg

Kids are hungry for books about eco-activists, in what publishers call ‘the Greta effect’

August 14, 2019 by  
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The soaring popularity of the feisty, outspoken environmental advocate – who is only 16 – has caused a rise in young people seeking stories about saving the planet. Publishers coin the new trend the “Greta Thunberg Effect” and are publishing children’s book about climate change in record time. Publishers have pumped out books across a range of topics related to the environment, from endangered species to climate change, and sales have doubled in the last year, according to Nielsen Book Research. Related: Greta Thunberg will sail across Atlantic to attend the UN climate summit “I absolutely would say there has been a Greta Thunberg effect. She has galvanized the appetite of young people for change, and that has galvanized our appetite, as publishers, for stories that empower our readers to make those changes,” said Rachel Kellehar, who heads nonfiction for Nosy Crow, a publishing company working on a collection of stories about environmental advocates and featuring Greta on the cover. Authors, too, are noticing the change in interest among young people, and seizing the opportunity to write stories that motivate and inspire them. “I want not only to educate but to inspire a new wave of eco-warriors. Kids are the future. Hopefully if they have been educated about environmental issues from a young age they will go on – and go further – than we are right now,” said author James Sellick, who wrote a story about orangutans and deforestation . Because of the popularity, and uncertainty around its longevity, publishers like Nosy Crow are turning topical children’s books around at fast speeds, such as with the new collection of short stories the company will publish that will be cranked out in four months— something unheard of for children’s genres. Part of the rush is also riding Greta’s wave of popularity to October, when she will find out if she wins the Novel Peace Prize. “Whether or not she wins the Nobel peace prize, October will be a key moment to reach out and say Greta’s doing this amazing thing, but also lots of other people you’ve never heard of all around the world are doing amazing things. From young girls in Indonesia who have got plastic bags banned, to an engineer in India who is creating artificial glaciers” said Kellehar. Via The Guardian Image via Flickr

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Kids are hungry for books about eco-activists, in what publishers call ‘the Greta effect’

Greta Thunberg will sail across Atlantic to attend UN Climate Summits

August 1, 2019 by  
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Greta Thunberg, the 16-year-old climate activist from Sweden, is faced with a dilemma: how will she get to the U.N. Climate Summit in New York City with out leaving a carbon footprint ? Enter Boris Herrmann and Pierre Casiraghi, professional sailors who offered the young activist a ride on their high-speed, zero-emissions sailboat the Malizia II . The sailboat journey will take two weeks to reach the New York Climate Summit. After New York, the group will venture on another trip to Santiago, Chile for the U.N. Framework Convention. Related: New report warns of extreme heat of 127 degrees or more in the US “This is pretty much where our future will be decided. By the year 2020, next year, the emission curve must have been bended steep downwards if we are to have a change to stay below 1.5 or 2 degrees of warming,” said Thunberg of the U.N. events. The crew has warned Thunberg the trip will not be glamorous, including no access to showers, air conditioning, refrigeration or fresh meals. There is also a chance that the seas could be rough. “I asked her if she was scared and she explained in a very analytical way that she thinks this voyage is safe, the boat has a lot of safety systems and is capable of sailing around the world in a race and therefore it’s a strong boat,” says Herrmann. The sailboat, Malizia II is one of only a few zero-emissions sailboats of its size in the world. It has solar panels and underwater turbines that generate electricity while the ship is sailing. Thunberg’s father will also be aboard the ship for the journey, along with a filmmaker to document their adventure. Thunberg has taken a year off from school in order to focus on her work as an outspoken climate activist. Via TreeHugger Image via Flickr

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Greta Thunberg will sail across Atlantic to attend UN Climate Summits

Antarctica loses record amount of ice

July 3, 2019 by  
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A new study using satellite images of Antarctica reveals a remarkable spike in ice melt over the last five years. Although the extent of the ice was expanding since 1974, after 2014, Antarctica lost nearly 810,815 square miles of ice. Scientists aren’t ready to point their fingers at climate change as the culprit, but regardless of what is to blame, the loss in ice has an enormous impact on the South Pole’s ecosystem. “It went from its 40-year high in 2014, all the way down in 2017 to its 40-year low,” said the author of the study , climatologist Claire Parkinson. There was a similar massive retreat of ice in the 1970s, which is why researchers aren’t sure if this is due to global warming — and if it is permanent. Despite the overall loss in ice over the past five years, there was some growth in 2017; scientists are hopeful that this could be part of the relatively normal cycling of ice. Related: NASA finds cavity the size of Manhattan underneath Antarctic glacier Regardless of what caused it and whether or not it is gone forever, the loss in ice is bad news for local species and for global warming in the rest of the world. “Sea ice also affects the polar ecosystem, including penguins and whales and seals, petrels and albatrosses, krill, and a whole range of additional animals and marine plant life,” Parkinson said. In addition, ice reflects about 50 to 70 percent of the sun’s rays back out into space, which helps keep the Earth’s surface cool. By comparison, EcoWatch reported that the dark blue ocean absorbs 90 percent of light. “The plunge in the average annual extent means Antarctica lost as much sea ice in four years as the Arctic lost in 34 years,” tweeted a concerned Greta Thunberg. Via EcoWatch Image via John B. Weller / The Pew Charitable Trusts / U.S. Department of State

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Antarctica loses record amount of ice

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