Survey Finds Nearly 90% of Chinese 18-25 Year-Olds Want Greener Brands

A Carbon Trust survey of 2,800 18-25 year-olds in six countries has yielded some pretty startling results: 88% of respondents in China would “be more loyal to a brand if they could see it was reducing its carbon footprint,” compared to just 57% of US and 55% of UK participants. Furthermore, “83% of young people questioned in China say they would be more loyal to a brand if they could see it was reducing its carbon footprint,” and 60% of Chinese respondents said they would stop buying a product if its manufacturer refused to commit to measuring and reducing its carbon footprint . Read the rest of Survey Finds Nearly 90% of Chinese 18-25 Year-Olds Want Greener Brands Permalink | Add to del.icio.us | digg Post tags: cap and trade , carbon emissions , china enviroment , consumer influence , corporate social responsibility , environmental protection agency , green business , sustainable business , the carbon trust , tom delay

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Survey Finds Nearly 90% of Chinese 18-25 Year-Olds Want Greener Brands