McDonalds creates McHives to raise awareness of the world’s decreasing bee populations

May 28, 2019 by  
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Although McDonald’s restaurants are ubiquitous around the world, the popular fast food eateries in Sweden are currently expanding to meet the needs of tiny little clients that have an immeasurable impact on our world — honey bees. As part of a country-wide initiative to raise awareness about the world’s dwindling bee population , various franchises in Sweden are installing fully-functional beehives, known as McHives, on their rooftops. Brainchild of creative agency NORD DDB , the McHive initiative started last year when one McDonald’s franchise owner, Christina Richter, decided to place a small beehive on the restaurant’s rooftop. Now, in collaboration with McDonald’s sustainability office in Sweden, additional franchise owners have decided to follow Richter’s lead and install the 16-inch hives on their own roofs. Related: IKEA teams up with London artists to upcycle old furniture into funky abodes for birds, bees and bats The innovative beehives were designed and built by award winning set designer Nicklas Nilsson. Built to scale, the beekeeping box hives are remarkable in their realistic appearance, complete with the restaurant’s signature Golden Arches. Bees enter the structure through the main entrance and can even enjoy outdoor seating, or if they’re really in a hurry, they can swing by the mini drive-thru. Although there are currently five franchises with McHives on their roofs throughout the country, the first hive was recently auctioned for charity , raising more than $10,000 dollars for the Ronald McDonald House. Christoffer Rönnblad, Marketing director of McDonald’s Sweden, explained that the company was thrilled to join forces with the individual franchises in the name of sustainability . “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” Rönnblad said. “This miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.” + Nord DDB Via Adweek Images via McDonald’s

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McDonalds creates McHives to raise awareness of the world’s decreasing bee populations

UNStudio envisions a Garden City of the 21st Century for India

May 28, 2019 by  
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UNStudio has unveiled designs for Karle Town Center (KTC), a new innovative tech campus in Bangalore, dubbed the “Silicon Valley of India.” Currently under construction, the campus will feature contemporary architecture painted in UNStudio and Monopol Color’s unique and patented ‘Coolest White’ for a striking contrast against Bangalore’s dense green canopy. Resiliency and health are also major themes in the design of KTC, which will not only maximize passive design techniques and feature expanses of green space, but it will also integrate “sensorial technologies” that draw on a user dataset collection to create a more responsive and customizable environment for the betterment of workers and residents alike. Set next to the established Manyata Tech Park, the Karle Town Center enjoys direct access to the city’s ring road arterial and expanding metro lines as well as views over Nagavara Lake. The campus’ mixed program will offer an inviting live/work environment both day and night for residents, employees and visitors. In addition to office and residential space, the KTC Masterplan will include a grand central theater, event square plazas, elevated retail stages and amphitheater -style staircases large enough to accommodate outdoor meetings. The KTC Masterplan is accompanied by the Urban Branding Manual, a purpose-designed document developed by UNStudio that will provide a strategy guide for ensuring the proper execution of the urban vision and design integrity. The Urban Branding Manual for Karle Town Center is centered on three ideas: Garden, Health and Culture. The three pillars aim to “inspire the whole of India to ‘lead by example’ when designing future urban destinations,” UNStudio said in a project statement. Related: UNStudio unveils sustainable vision for “The Smartest Neighborhood in the World” To shape KTC as Bangalore’s “Garden City of the 21st Century,” UNStudio has collaborated with Amsterdam-based BALJON Landscape Architects to create a sustainable and resilient landscape plan that will include semi-public vegetative sky gardens and vegetation along the streetscapes, avenues and the lakefront promenade. The abundance of landscaping will help mitigate the urban heat island effect and filter air pollution. Large underground water retention zones will be used to irrigate the landscaping and store treated gray water. + UNStudio Image via UNStudio

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UNStudio envisions a Garden City of the 21st Century for India

One year later: McDonald’s supply chain, sustainability chief Francesca DeBiase

March 1, 2016 by  
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Is the role of sustainability and supply chain at the Golden Arches still a dream job?

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One year later: McDonald’s supply chain, sustainability chief Francesca DeBiase

Earth Genome aims to help companies sequence nature’s Big Data

March 1, 2016 by  
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How can companies quantify the value of projects that take nature into account? A new project with Monsanto, PepsiCo, Dow and others aim to make sense of environmental data.

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Earth Genome aims to help companies sequence nature’s Big Data

Why your board should care about sustainable development

March 1, 2016 by  
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The United Nations-approved Sustainable Development Goals are a new challenge in the quest to truly integrate sustainability into corporate strategy.

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Why your board should care about sustainable development

The circular economy will put businesses in a spin

March 1, 2016 by  
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The EU’s new circular economy package will bring significant changes to how businesses operate — but change is good.

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The circular economy will put businesses in a spin

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