Coop launches fragrance that smells of old milk to combat food waste

September 19, 2018 by  
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Food waste is a major issue all around the world, but one Swedish company is doing something about it. Coop has officially launched an ‘Old Milk’ fragrance — which, yes, smells like spoiled milk — to urge citizens to rely on their sense of taste and smell rather than expiration dates when deciding whether to throw away outdated food. A study by the Swedish Environmental Protection Agency shows that 30 percent of food waste in Sweden is still edible. It is estimated that most food waste in the world is from dairy products, tea and coffee. To combat wasting this amount of food, Coop, a popular grocery chain in the country, developed a spray that smells like spoiled milk. The hope is that the fragrance will encourage people to smell and taste food before tossing it out. Related: Mobile app Karma tackles food waste with discounted meals “With the fragrance Old Milk, we want to make people decrease their food waste at home by helping them understand the difference between drinkable and undrinkable milk,”  Anneli Bylund, the head of Coop’s sustainability division, explained. “Don’t be afraid to smell, taste and look at the food before you throw it out.” Another goal of the new fragrance is to teach Swedes not to rely solely on expiration dates. Coop hopes its product will educate citizens on how spoiled milk actually smells and encourage them to test all of the food in their households before tossing it in the bin. This is not the first time Coop has combated food waste. In previous years, the company has collaborated with organizations to extend food past the manufacturer’s recommended date. This includes working with organizations like Allwin and Whywaste to help distribute old food to nonprofits. Coop is also working with celebrity chef Paul Svensson to create better-tasting recipes for leftovers. Coop has taken home several awards for its contribution to sustainability in Sweden. This includes being named the most sustainable brand and the greenest company in 2018. The company is releasing free samples of the Old Milk fragrance on its official website . + Coop Images via Coop

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Coop launches fragrance that smells of old milk to combat food waste

Unilever rises above the regs on chemicals transparency

March 6, 2017 by  
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A new level of fragrance disclosure has the sweet smell of success.

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Unilever rises above the regs on chemicals transparency

Silent Spring Institute: Mislabeled Consumer Products Contain Harmful Chemicals

March 10, 2012 by  
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We all know that many common household items contain toxins that are known hormone disruptors and are linked with asthma and other health issues, but avoiding those products might be more difficult than previously thought. A frightening new study from the Silent Spring Institute reveals that products are frequently mislabeled, making it difficult for consumers to screen for potentially dangerous chemicals. Head over to Inhabitots to read about some of Silent Spring’s other findings. READ MORE > Permalink | Add to del.icio.us | digg Post tags: BPA , chemicals , cleaning products , consumer advocacy , fragrance , household products , Inhabitots , parenting , phthalates , Silent Spring Institute , toxins , UV filters

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Silent Spring Institute: Mislabeled Consumer Products Contain Harmful Chemicals

Hugo Boss Reforests Peru’s Rainforest One Tree At a Time

January 3, 2010 by  
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Credit: Hugo, Via WWD Hugo Boss is reforesting Peru’s rainforest with their Hugo fragrance, whose scent license is held by Procter & Gamble, in a cause-related marketing initiative “One Fragrance, One Tree.” Hugo and French environmental organization Pur Project will plant one tree in Peru’s Amazonian rainforest for each special edition Hugo Element and Hugo Man fragrance produced,

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Hugo Boss Reforests Peru’s Rainforest One Tree At a Time

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