The business case for green marketing

July 19, 2012 by  
Filed under Business, Green

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Satisfying consumer demand is not the only reason to embark on a green marketing initiative. In his book, Johnson & Johnson’s Al Iannuzzi identifies other compelling drivers for marketing greener products.

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The business case for green marketing

Will Coca-Cola’s new water system be a game changer?

July 19, 2012 by  
Filed under Business, Green

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Coca-Cola believes it has found the real thing in its new technology that reuses cleaned and treated water for non-product applications.

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Will Coca-Cola’s new water system be a game changer?

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