Scandinavian company Tikkurila debuts new paint collection to protect endangered species

October 7, 2019 by  
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Headquartered in the Finnish city of Vantaa, Tikkurila has been producing paints since 1862 but its latest paint collection, Endangered Colors, shines the light on endangered animals and will donate one euro of each package sold to protect endangered species . The paint manufacturer has long been in the business of creating products that stand the test of both time and weather. Now, Tikkurila seeks to cross-apply this stewardly value set to the global crisis facing vulnerable and endangered species. Related: Microplastics accelerate cell death at 3 times the normal rate, study says “The goal of Tikkurila’s paints has always been to protect buildings and furniture, thus increasing their lifespan,” shares Elisa Markula, CEO of Tikkurila. “With Endangered Colors, this effort expands to the most threatened species on the planet. I believe that we can raise awareness, help protect threatened animal species, and make sure future generations can enjoy a colorful tomorrow.” Nature is in crisis, with humans threatening over one million species, pushing each closer to extinction at an unprecedented rate. And, as each species goes extinct, the world loses each of their natural colors. Tikkurila therefore aspires to bring widespread awareness to the endangered species predicament.  The new Endangered Colors collection serves as a way of preserving the color palette unique to species that are at the brink of extinction. Nine different hues, each representing an endangered animal, comprise the assortment. The names of these nine paints call to mind the animals they represent — Giant Panda Black, Siberian Tiger Orange, Snowy Owl White, Saimaa Ringed Seal Grey, Steppe Eagle Brown, Gibbon Grey, Sumatran Orangutan Orange, Siamese Fighting Fish Blue and Red Panda Red. Designed to be as environmentally-friendly as possible, all the paints are low-emission and water-based. They are also packaged into recycled plastic buckets. This is in alignment with Tikkurila’s mission “to serve our customers with user-friendly and environmentally sustainable solutions,” per the company website. Markula explains further, “Quality, sustainability and safety are our guiding principles in raw material selection and product development, and throughout all our operations. Our goal is to continuously reduce our environmental impact by investing in the development and promotion of water-borne and low- emission paints.” The Endangered Colors collection will debut in 2020 globally, with the first phase to launch in Russia, China and the Baltics. + Tikkurla

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Scandinavian company Tikkurila debuts new paint collection to protect endangered species

Evidence of “Orangutan Graveyard” Uncovered in Procter & Gamble Supplier’s Land

March 12, 2014 by  
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In 2013, a Greenpeace investigation revealed a shocking sight in the midst of two Indonesian palm oil plantations: the remains of multiple endangered orangutans scattered throughout and just outside land owned by two major suppliers. One of the companies, Bumitama, has expanded into what used to be a protected nature preserve, and intends to continue growing its development by a whopping 15,000 hectacres a year. The other company, BW Plantation Group, supplies palm oil to Procter & Gamble , a major multinational corporation that uses the oil in its shampoos and household products. Read the rest of Evidence of “Orangutan Graveyard” Uncovered in Procter & Gamble Supplier’s Land Permalink | Add to del.icio.us | digg Post tags: deforestation , endangered species , endangered wildlife , Greenpeace , greenpeace investigation , indonesia , orangutan graveyard , orangutans , palm oil plantations , palm oil production , Procter & Gamble        

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Evidence of “Orangutan Graveyard” Uncovered in Procter & Gamble Supplier’s Land

Snow Leopards are Fashion’s Next Victim

July 24, 2013 by  
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Image via Shutterstock Snow leopards and other wild animals from the mountains and steppes across the Tibetan plateau, Mongolia and West India are struggling to survive because of a surge in cashmere production. The grass and other forage that once sustained antelope on which animals like leopards and wolves prey is being gobbled up by the millions of goats that are raised each year to produce the soft silky wool that is coveted by fashionistas across the globe. Read the rest of Snow Leopards are Fashion’s Next Victim Permalink | Add to del.icio.us | digg Post tags: cashmere , china , conservation , endangered wildlife , Environment , fashion victims , mongolia , Nature , News , snow leopards , Wildlife        

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Snow Leopards are Fashion’s Next Victim

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