Walmart, BMW lead for on-site renewable energy generation

February 11, 2013 by  
Filed under Business, Green

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The car company relies on biogas to produce 38 percent of the electricity it needs.

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Walmart, BMW lead for on-site renewable energy generation

Walmart, BMW lead for on-site renewable energy generation

February 11, 2013 by  
Filed under Business, Green

Comments Off on Walmart, BMW lead for on-site renewable energy generation

The car company relies on biogas to produce 38 percent of the electricity it needs.

Excerpt from:
Walmart, BMW lead for on-site renewable energy generation

Why emotion beats reason in green marketing

February 11, 2013 by  
Filed under Business, Green

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Should green messages focus on strong rational arguments, or is it more effective to emphasize under-the-radar emotional appeals?

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Why emotion beats reason in green marketing

Why emotion beats reason in green marketing

February 11, 2013 by  
Filed under Business, Green

Comments Off on Why emotion beats reason in green marketing

Should green messages focus on strong rational arguments, or is it more effective to emphasize under-the-radar emotional appeals?

Excerpt from:
Why emotion beats reason in green marketing

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