Packaging the Future: REI “Unpackages” Five of Their Popular Products

December 21, 2011 by  
Filed under Eco, Green, Recycle

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“Before” example of a kids Novara bike: Smarter, lightweight packaging means most of the waste above is eliminated. According to Eric Abraham, REI’ s packaging engineering manager, the future is all about “unpackaging” products. The company’s ambitious goal is to reduce packing materials 35% by 2013, and some of those gains are going to be made simply by eliminating packaging altogether. “No packaging, simply product,” explains Abraham. And it all started with the customers, he says. When the company started offering in-store recycling of the big boxes that boots were shipped in, consumers leapt at the idea, and soon every store had piles of boot boxes to recycle. Very few people wanted to take the box home – they just wanted the boot. What followed over the next years was a radical rethinking of many of the current packaging designs – sometimes reducing waste, sometimes reducing weight, and almost always simplifying. Jump ahead to find more examples of what Abraham and his team at REI have done to make unpackaging a reality for the retailer. Read the rest of Packaging the Future: REI “Unpackages” Five of Their Popular Products Permalink | Add to del.icio.us | digg Post tags: eco packaging , green packaging , light weighting , no packaging products , packaging , packaging alternatives , packaging the future , packaging waste , plastic reduction , Recycled Materials , reducing packaging , reducing packaging waste , rei , rei company , rei design , smart design , zero waste packaging

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Packaging the Future: REI “Unpackages” Five of Their Popular Products

LIFE BOX – Brilliant, Seed-Sprouting Cardboard Packaging!

July 3, 2010 by  
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If you ever engage in online shopping (or even if you don’t), you probably recognize how ubiquitous and space-cluttering cardboard packaging is. But what if every cardboard box you got from Amazon came embedded with tiny seeds – so that you could plant your cardboard boxes in your backyard and sprout some CO2 sucking greenery? How awesome would that be

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LIFE BOX – Brilliant, Seed-Sprouting Cardboard Packaging!

My Neighbor Totoro: One of the Best Family Films Ever Made

July 3, 2010 by  
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As adorable as the animated characters of stories like “Shrek” and “Toy Story” may be, the trials and tribulations these protagonists go through often carry enough stress to send even the most tranquil adult into a padded white room. Unfortunately, this trend has become quite characteristic for the vast majority of new animated films made for kids in America; where storylines often inhibit stress over peace, action packed fight scenes rule and adults and children frequently find themselves in opposition rather than teaching and learning from one another. If you’ve been hoping to instill a more peaceful mode for growth and development into your little ones, the Japanese classic “ My Neighbor Totoro ” (Totoro for short) just may be the bit of entertainment you’ve been seeking

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My Neighbor Totoro: One of the Best Family Films Ever Made

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