How to shape your sustainability story

February 4, 2020 by  
Filed under Business, Green

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I’ve been working in sustainability marketing — helping companies communicate about what they’re doing on sustainability in order to drive brand preference and sales — for 15 years. I used to spend a lot of time trying to convince executives of the power of sustainability as a lever: to attract and retain employees, to drive consumer preference, to appeal to investors. Happily, I don’t spend as much time doing that anymore. Most executives seem to get it that sustainability is a “thing” now.

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How to shape your sustainability story

An employee benefit purpose-driven leaders should reconsider

February 4, 2020 by  
Filed under Business, Green

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Stop subsidizing parking, and start incentivizing your workforce to use public transportation options instead.

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An employee benefit purpose-driven leaders should reconsider

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