This kind of behavior is the bedrock of sustainability

Breaking news: Sustainability is hard. Making even modest progress is daunting. Working effectively in this domain requires us to think not only about the scientific, technical and organizational challenges, but also about human psychology and behavior — others’ and our own.The good news is, you don’t have to run an energy company or a government to make a difference. But sustainability and climate action require executing some of the most difficult behaviors in the human repertoire: proactive behaviors, those that are more forward-looking and change-inducing than others.

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This kind of behavior is the bedrock of sustainability