The business case for green marketing

Satisfying consumer demand is not the only reason to embark on a green marketing initiative. In his book, Johnson & Johnson’s Al Iannuzzi identifies other compelling drivers for marketing greener products.

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The business case for green marketing

Will Coca-Cola’s new water system be a game changer?

Coca-Cola believes it has found the real thing in its new technology that reuses cleaned and treated water for non-product applications.

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Will Coca-Cola’s new water system be a game changer?

Will the plastics industry kill LEED?

The latest skirmish in a decade-old battle broke out this week, as chemical and plastics groups challenged the LEED green building rating system. It's déjà vu all over again.

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Will the plastics industry kill LEED?