Can Patagonia’s ‘responsible economy’ campaign catch a wave?

October 21, 2013 by  
Filed under Business, Eco, Green

Comments Off on Can Patagonia’s ‘responsible economy’ campaign catch a wave?

Can the iconoclastic company that advertised "Don't buy this jacket" convince consumers and other compnaies to change the economy for good?

See the original post:
Can Patagonia’s ‘responsible economy’ campaign catch a wave?

How robots, apps and ‘invasive species’ sushi can help the oceans

October 21, 2013 by  
Filed under Business, Eco, Green

Comments Off on How robots, apps and ‘invasive species’ sushi can help the oceans

Innovative technologies aimed at saving the seas by engaging people surfaced at SXSW Eco 2013.

See the original post:
How robots, apps and ‘invasive species’ sushi can help the oceans

A view from the front line of impact investing

October 21, 2013 by  
Filed under Business, Green

Comments Off on A view from the front line of impact investing

Calvert Foundation's Margot Kane how she's working to introduce individuals to the world of impact investing.

Read the original post:
A view from the front line of impact investing

Net Impact goes back to school

October 21, 2013 by  
Filed under Business, Green

Comments Off on Net Impact goes back to school

At Net Impact's conference this week, the nonprofit is embracing gamification to help mobilize the next generation of business leaders.

Go here to see the original:
Net Impact goes back to school

Dow’s marketing message misses its mark

May 2, 2012 by  
Filed under Business, Eco, Green

Comments Off on Dow’s marketing message misses its mark

Dow Chemical faces an uphill battle to convince consumers that its latest agriculture project is eco-friendly. But the company's past history, the role of herbicides in farming and strong resistence from environmental groups are presenting significant hurdles.

More here:
Dow’s marketing message misses its mark

3 rules of thumb to create smart marketing for the smart grid

May 2, 2012 by  
Filed under Business, Green

Comments Off on 3 rules of thumb to create smart marketing for the smart grid

Although the utility industry has little consensus on best practices for speaking clearly and persuasively about the benefits of the smart grid, it's more important than ever for energy companies to cut through the hype and reach their customers.

Read the rest here:
3 rules of thumb to create smart marketing for the smart grid

Bad Behavior has blocked 3239 access attempts in the last 7 days.