Leaf power: How a ‘hero product’ drives Nissan’s reputation

June 13, 2013 by  
Filed under Business, Green

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A company innovates, builds brand value, and garners the confidence to innovate some more. It happens all the time in companies, but rarely in green.

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Leaf power: How a ‘hero product’ drives Nissan’s reputation

New report calls for ‘extended leadership’ on sustainability

June 13, 2013 by  
Filed under Business, Green

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Six paths to broadening leadership beyond your company, reshaping business and society as a whole.

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New report calls for ‘extended leadership’ on sustainability

Cleantech Survives a Crisis of Confidence

January 27, 2012 by  
Filed under Business, Green

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Despite widespread beliefs that clean technologies are struggling under political and technological burdens, the reality is that green is growing and holds more promise than ever.

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Cleantech Survives a Crisis of Confidence

The Bottom-Line Brand Benefits to Changing Consumer Behavior

September 25, 2011 by  
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Susan Hunt Stevens, the head of Practically Green, talks about how her consumer-focused website uses gamification and a points system based on LEED to give people the confidence to change to greener behaviors.

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The Bottom-Line Brand Benefits to Changing Consumer Behavior

A 6-Ingredient Recipe for Sustainability

September 24, 2011 by  
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There’s no simple way to get companies up to speed on sustainability, but these six ideas can give any company the skills to get started.

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A 6-Ingredient Recipe for Sustainability

Radical Confidence: Follow the Evidence that Points to a Greener Future

July 28, 2011 by  
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I have the radical confidence to believe in a positive future, one in which our better instincts enable us to interpret the evidence presented by the laws of the planet so that all life on Earth can prosper.

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Radical Confidence: Follow the Evidence that Points to a Greener Future

Radical Confidence: Thinking Differently to Create a Greener Planet

July 21, 2011 by  
Filed under Business, Eco, Green

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It’s sort of cute how people in the world of finance consider themselves. Compared to the diamond-hard certainty of chemistry, biology and physics, the so-called "reality" of economics is about as substantial as tissue paper.  

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Radical Confidence: Thinking Differently to Create a Greener Planet

Radical Confidence in the Next Green Generation

June 30, 2011 by  
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I’m in West Virginia spending a week with 100 super bright-green teens at the Student Climate and Conservation Congress (SC3) for my annual renewal of hope — and I’m getting what I came for.

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Radical Confidence in the Next Green Generation

Radical Confidence: A Tale of Two Rivers

May 19, 2011 by  
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The Yangtze River is at near-record low levels as the Mississippi River floods over its banks. What do these two waterways tell us about how buildings and countries alike will need to manage water use

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Radical Confidence: A Tale of Two Rivers

Flagging Economy Sinks Green Consumer Confidence

August 2, 2010 by  
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The Green Confidence Index for the second quarter of 2010 shows that consumer attitudes toward green purchases, corporations and politicians are declining as the recession drags on and recovery stalls.

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Flagging Economy Sinks Green Consumer Confidence

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