Episode 249: 30 Under 30 honorees share revelations, big oil pivots

December 18, 2020 by  
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Episode 249: 30 Under 30 honorees share revelations, big oil pivots Heather Clancy Fri, 12/18/2020 – 02:00 Week in Review Stories discussed this week (3:45). Can Shell pilot a new era of sustainable aviation? The oil and gas industry’s search for purpose in a climate-disrupted world Can California’s cap and trade address environmental justice? BofA, BlackRock and State Street talk stakeholder primacy — and fall short Features The road ahead for sustainable transportation (21:40)   Katie Fehrenbacher, senior writer and transportation analyst for GreenBiz, reflects 10 key trends from 2020 that will — or should — shape priorities in the 12 months ahead. Among them: bridge fuels to zero-emissions fleets; the public transit crisis; and what policies are mapping the journey.  Year-end reflections from the GreenBiz 30 Under 30 (34:35)   As we did at the end of 2019 and beginning of 2020, we feature the voices of our vibrant community in this episode and on Jan. 8. Participants considered this question: What’s the most significant way that the events of 2020 changed your job or perspective as a sustainability professional? What’s your priority for 2021, as a result? Here are six responses from past 30 Under 30 honorees: Jarami Bond, chief storyteller at Bond Studio Holly Beale, program manager, datacenter environmental sustainability, Microsoft Ben Price, NOVA external ventures manager, Saint-Gobain  Catherine Nabukalu, project coordinator, District of Columbia Sustainable Energy Utility Jose Salazar, senior specialist, CSRone Sarah Reed, program manager, Electrification Coalition *Music in this episode by Lee Rosevere: “Curiosity,” “Waiting for the Moment that Never Comes,” “Everywhere,” “Start the Day,” “Looking Back” and “All the Answers”  *Music in this episode by AdmiralBob77: “Two Guitars” and “Sax, Guitar and Organ at the Club”  *This episode was sponsored by Salesforce  Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Topics Podcast Transportation & Mobility Energy & Climate Oil 30 Under 30 Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 45:54 Sponsored Article Off GreenBiz Close Authorship

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Episode 249: 30 Under 30 honorees share revelations, big oil pivots

Episode 248: Mastercard CSO, parsing plastics policy, Paris Agreement at 5

December 11, 2020 by  
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Episode 248: Mastercard CSO, parsing plastics policy, Paris Agreement at 5 Heather Clancy Fri, 12/11/2020 – 00:10 Week in Review Stories discussed this week (5:30). HSBC invests in world’s first “reef credit” system Does 2020 mark a turning point for delivering on the Paris Agreement goals? How do you avoid getting distracted and stay focused on the mission? Features What will Biden mean for the circular economy? (18:20)   Don’t expect the incoming administration to use that nomenclature, but plastics pollution and recycling are far more likely to get national attention. Associate Editor Deonna Anderson chats with GreenBiz’s senior analyst for circular economy issues, Lauren Phipps. How Mastercard is helping spenders restore trees (26:45)   Big brands are leaning into growing consumer interest in supporting products and services that do “better” for the planet. Kristina Kloberdanz, senior vice president and chief sustainability officer of Mastercard, discusses the recent expansion of the Priceless Planet Coalition — which aspires to restore 100 million trees.  Happy 5th anniversary, Paris Agreement (39:25)   Maria Mendiluce, CEO of the We Mean Business Coalition, chats about signs of progress, the power of alliances and how companies can improve disclosure without engaging in greenwashing.  Climate change and healthcare (53:45)   What’s the emissions profile of the powerful healthcare sector? Can we create a circular supply chain for supplies? How should training evolve? Alan Weil, editor-in-chief of Health Affairs, visits with perspective from the journal’s recent report on these issues.  *Music in this episode by Lee Rosevere: “Curiosity,” “Keeping Stuff Together,” “Southside,” “Night Caves” “New Day,” “Sad Marimba Planet” and “As I Was Saying” *This episode was sponsored by Salesforce and WestRock Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Contributors Joel Makower Deonna Anderson Lauren Phipps Topics Podcast Policy & Politics Finance & Investing Consumer Products Paris Agreement Health & Well-being Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 1:06:56 Sponsored Article Off GreenBiz Close Authorship

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Episode 248: Mastercard CSO, parsing plastics policy, Paris Agreement at 5

Adidas and H&M join project to scale circular fashion and recycled fibers

December 11, 2020 by  
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Adidas and H&M join project to scale circular fashion and recycled fibers Michael Holder Fri, 12/11/2020 – 00:05 Adidas and H&M Group are among a host of fashion and textile firms to have teamed up for an EU-funded sustainable fashion project announced in late November, which aims to develop a circular economy for clothing that would result in old garments and fibers being recycled into new items for major high street brands. Over three years, the New Cotton Project will see textile waste collected and sorted via consumer apparel take-back programs, then regenerated into cellulose-based textile fibers by Finnish biotechnology specialist Infinited Fiber Company, the 12 project partners confirmed. The resulting fiber will be used to create different types of fabrics for clothing that are designed, manufactured and sold by global sportswear brand Adidas and retail companies in the H&M Group, they explained. The “world first” project is being led by Infinited Fiber Company, alongside a consortium of 11 other companies and organizations spanning the entire supply chain, including manufacturers Inovafil, Tekstina and Kipas, which will use old garments to produce yarns, woven fabrics and denim, respectively. The New Cotton Project was a direct response to major and growing environmental problems in the textile industry relating to the production of raw materials such as cotton, viscose and fossil-based fibers such as polyester. Textile recycling specialist Frankenhuis, meanwhile, has been tasked with sorting and pre-processing the textile waste, and South-Eastern Finland University of Applied Sciences (Xamk) aims to develop a technical solution for the continuous processing of textile waste fibers for pre-treatment, they said. In addition, Revolve Waste has been appointed to collect and manage data on textile waste to estimate feedstock availability across Europe, while RISE — Sweden’s state-owned research institute — has been brought on board to conduct sustainability analyses and manage eco-labelling for garments created through the project. Finally, sustainable fashion platform Fashion for Good has been tasked with leading stakeholder co-operation and communications efforts, with branding support from Finland’s Aalto University and Infinited Fiber Company. Petri Alava, co-founder and CEO of Infinited Fiber Company, said the New Cotton Project was a direct response to major and growing environmental problems in the textile industry relating to the production of raw materials such as cotton, viscose and fossil-based fibers such as polyester. By developing a system to replace some need for virgin fiber and materials, he said the project was “breaking new ground when it comes to making circularity in the textile industry a reality.” “The enthusiasm and commitment with which the entire consortium has come together to work towards a cleaner, more sustainable future for fashion is truly inspiring,” he added. Pull Quote The New Cotton Project was a direct response to major and growing environmental problems in the textile industry relating to the production of raw materials such as cotton, viscose and fossil-based fibers such as polyester. Topics Circular Economy Supply Chain Fashion Textile Waste European Union BusinessGreen Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 0 Sponsored Article Off Photo by  MikeDotta  on Shutterstock.

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Adidas and H&M join project to scale circular fashion and recycled fibers

Episode 247: Biden wish lists, supporting ‘intersectional environmentalists’

December 4, 2020 by  
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Episode 247: Biden wish lists, supporting ‘intersectional environmentalists’ Heather Clancy Fri, 12/04/2020 – 02:00 Week in Review Stories discussed this week (7:35). In the quest for carbon offsets, (almost) anything goes Recycled plastic: There’s market demand, but where’s the supply? Features What Joe Biden could do to cultivate carbon removal innovation (16:35)   Nonprofit Carbon180 has plenty of ideas for how the Department of Energy and the Department of Agriculture can collaborate to cultivate new economic opportunities centered on carbon removal. Co-founder and managing director Giana Amador suggests top priorities. How financial policy could charge up clean energy  (29:00)   Without Congressional control, President-elect Joe Biden will find it tough to pass ambitious climate action, but he can do much by aligning financial policies to address risks associated with climate-fueling activities. GreenBiz Senior Energy Analyst Sarah Golden offers details.  Biodiversity in fashion (37:35)   Liesel Truscott, director of nonprofit Textile Exchange, and Helen Crowley, a Kering sourcing executive serving as an advisor at Conversational International, discuss a new tool to help the fashion and textile industry understand and measure impacts and dependencies on nature in materials sourcing — and make changes to better support biodiversity.  Inclusive environmentalism (47:37)   Intersectional Environmentalist, an organization seeking to amplify underrepresented, diverse voices in the environmental movement, is teaming with tea company TAZO on a new internship program. Co-founder Sabs Katz addresses why this issue deserves more attention from companies. Read the whole interview. *Music in this episode by Lee Rosevere: “Curiosity,” “Knowing the Truth,” “And So Then,” “Thinking It Over,” “I’m Going for a Coffee,” “Introducing the Pre-roll” and “Here’s the Thing *This episode was sponsored by Salesforce and Shell Resources galore Say ‘hy-drogen’ to a decarbonized future. Our latest energy transition webcast at 1 p.m. EST Dec. 8 explores the potential for green hydrogen technologies, with experts from Shell, the U.S. Department of Energy and the Green Hydrogen Coalition. Sign up here . Recycling’s makeover, courtesy of AI and robotics. New technologies are solving logistics logjams and making it simpler to sort more materials. Join the discussion at 1 p.m. EST Dec. 10.  Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Contributors Joel Makower Deonna Anderson Sarah Golden Topics Podcast Carbon Removal Carbon Policy Renewable Energy Policy & Politics Racial Issues Environmental Justice Fashion Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 54:53 Sponsored Article Off GreenBiz Close Authorship

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Episode 247: Biden wish lists, supporting ‘intersectional environmentalists’

Episode 245: How President-elect Joe Biden could help U.S. farmers

November 13, 2020 by  
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Episode 245: How President-elect Joe Biden could help U.S. farmers Heather Clancy Fri, 11/13/2020 – 02:00 Week in Review Stories discussed this week (6:25). Linking S with E in the renewable energy sector How tenants continue to press for greener commercial buildings, despite COVID-19 7 ways to bridge the blue finance gap to protect the oceans Features How companies can engage authentically with communities (18:20)   Highlights from our VERGE 20 mainstage conversation with environmental justice leaders Rahwa Ghirmatzion, executive director of People United for Sustainable Housing (PUSH), and Elizabeth Yeampierre, executive director of UPROSE. There’s no one formula, but it starts with being transparent and willing to listen. How President-elect Joe Biden could support regenerative agriculture, Black farmers (24:45)   What would those focused on sustainable food systems like the incoming administration to prioritize? For a start, the U.S. Department of Agriculture could use existing funding and programs to encourage soil health. Plus, let’s see better support for the Black farming community. GreenBiz Food Analyst Jim Giles weighs in with suggestions.   *Music in this episode by Lee Rosevere: “Curiosity,” “I’m Going for a Coffee,” “Here’s the Thing,” “Waiting for the Moment That Never Comes” and “Knowing the Truth” *This episode was sponsored by Shell Resources galore Behavior change and the circular economy. How innovation and new business models alter people’s relationship with waste. Join the discussion at 8 p.m. EST Nov. 12.  Missing pieces of decarbonization. Join us for a discussion on how 100 percent renewable power can practically, affordably and quickly become a reality. Register for this webcast at 1 p.m. EST Nov. 19. Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Contributors Joel Makower Jim Giles Topics Podcast Policy & Politics VERGE 20 Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 35:11 Sponsored Article Off GreenBiz Close Authorship

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Episode 245: How President-elect Joe Biden could help U.S. farmers

Episode 243: VERGE voices with Apple’s Lisa Jackson, 350.org’s Bill McKibben

October 30, 2020 by  
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Episode 243: VERGE voices with Apple’s Lisa Jackson, 350.org’s Bill McKibben Heather Clancy Fri, 10/30/2020 – 00:10 Week in Review Stories discussed this week (4:30). Carbontech is getting ready for its market moment The top 25 most sustainable fleets Why Google, BASF and Sephora are coming together on safer chemistry Features VERGE 20 mainstage highlights (16:55)   Lisa Jackson, vice president of environment, policy and social initiatives at Apple , reflects on the intersection of racial inequity and climate strategy; how it’s shaping the company’s circular economy strategy. Andrew Zolli, head of global impact initiatives at Planet , on making the most of our “long emergency”  Bill McKibben, co-founder of 350.org, on how companies can be more authentic in their storytelling 5 questions with JPMorgan Chase (31:35)   Marisa Buchanan is managing director and head of sustainability for the financial services firm. She chats about JPMorgan Chase’s new financing commitment aligned with the Paris Agreement, how it’s helping clients with their carbon mitigation journeys, and its strategy for supporting stronger community resilience.  A ‘Fixation’ with fixing things (41:30)   Sandra Goldmark, is a theater design artisan and founder of social enterprise Fixup , which runs repair and reuse events. She urges us to reimagine our relationships with stuff, especially broken stuff. In this segment, the Right to Repair movement advocate discusses her new book, “Fixation: How to have stuff without breaking the planet.” Read an excerpt here . *Music in this episode by Lee Rosevere: “Curiosity,” “Waiting for the Moment that Never Comes,” “Knowing the Truth,” “Night Caves” and “I’m Going for a Coffee”  *This episode was sponsored by Amazon and IHG, and features VERGE 20 sponsor JPMorgan Chase. Resources galore Lessons in resilience from the produce industry. Subject matter experts from Kwik Lok, Walmart and Second Harvest Food Bank join us at 1 p.m. EST Nov. 10 to discuss responding to disruption and how to balance food safety and security to minimize food waste. Behavior change and the circular economy. How innovation and new business models alter people’s relationship with waste. Join the discussion at 8 p.m. EST Nov. 12.  Missing pieces of decarbonization. Join us for a discussion on how 100 percent renewable power can practically, affordably and quickly become a reality. Register for this webcast at 1 p.m. EST Nov. 19. Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps (Friday). You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Contributors Joel Makower Deonna Anderson Topics Podcast Circular Economy Policy & Politics VERGE 20 Finance Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 58:59 Sponsored Article Off GreenBiz Close Authorship

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Episode 243: VERGE voices with Apple’s Lisa Jackson, 350.org’s Bill McKibben

Episode 238; Facebook faces up to criticism, Climate Week conversation

September 25, 2020 by  
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Episode 238; Facebook faces up to criticism, Climate Week conversation Heather Clancy Fri, 09/25/2020 – 02:00 Week in Review Stories discussed this week (7:40). Global net-zero commitments double in less than a year Walmart drives toward zero-emission goal for its entire fleet by 2040 Anthology “All We Can Save” passes the mic to female climate leaders Features Facebook faces up to climate misinformation (18:20)   The social media company’s CSO, Ed Palmieri, briefs us on the Climate Science Information Center, a separate, dedicated space on Facebook that connects its community with factual resources from the world’s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change. Fifth Wall’s mission in ‘climate-friendly’ real estate (28:45) Fifth Wall is the largest venture capital firm focused on technologies and innovations related to real estate. We chat with the Brendan Wallace, co-founder and managing partner, about the company’s new fund dedicated to helping the industry reduce the carbon impact of buildings and its recent decisions to become a Certifed B Corporation. *Music in this episode by Lee Rosevere: “Curiosity,” “Waiting for the Moment That Never Comes,” “Knowing the Truth,” “Late Night Tales” and “Introducing the Pre-roll” *This episode was sponsored by Amazon and WestRock Resources galore A dilemma . How do we develop sustainable packaging solutions that protect food safety and availability everywhere, while living up to critical environmental and climate commitments? Join the discussion at 1 p.m. EDT Sept. 29. Clean air in California? It’s easier than you think.  Hear from the California Air Resources Board, the city of Oakland and Neste in this session at 1 p.m. EDT Oct. 1. Partnerships for packaging . How working together advances low-cost, circular solutions. Register for the webcast at 1 p.m. Oct. 6.  Innovation in textiles. The global fashion industry is looking toward innovative materials and strategies. Learn more about what’s possible in this interactive discussion at 1 p.m. EDT Oct. 13. Do we have a newsletter for you! We produce six weekly newsletters: GreenBuzz by Executive Editor Joel Makower (Monday); Transport Weekly by Senior Writer and Analyst Katie Fehrenbacher (Tuesday); VERGE Weekly by Executive Director Shana Rappaport and Editorial Director Heather Clancy  (Wednesday); Energy Weekly by Senior Energy Analyst Sarah Golden (Thursday); Food Weekly by Carbon and Food Analyst Jim Giles (Thursday); and Circular Weekly by Director and Senior Analyst Lauren Phipps  (Friday).  You must subscribe to each newsletter in order to receive it. Please visit this page to choose which you want to receive. The GreenBiz Intelligence Panel is the survey body we poll regularly throughout the year on key trends and developments in sustainability. To become part of the panel, click here . Enrolling is free and should take two minutes. Stay connected To make sure you don’t miss the newest episodes of GreenBiz 350, subscribe on iTunes . Have a question or suggestion for a future segment? E-mail us at 350@greenbiz.com . Contributors Joel Makower Topics Podcast Corporate Strategy Facebook Venture Capital Collective Insight GreenBiz 350 Podcast Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 41:31 Sponsored Article Off GreenBiz Close Authorship

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Episode 238; Facebook faces up to criticism, Climate Week conversation

Keeping IT in Play: Maximizing Value and Minimizing E-Waste

September 14, 2020 by  
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Keeping IT in Play: Maximizing Value and Minimizing E-Waste How can companies extend the useful life of IT assets and more effectively manage e-waste at the end of life? The material value of the electronic waste discarded globally each year adds up to $62.5 billion — more than the GDP of most countries — according to the United Nations. With complex, incongruous regulations across the globe, managing the end of life for technologies such as PCs, tablets, smartphones, data center servers, storage and networking gear is a complex affair. This discussion explores how to embrace a more circular approach to IT hardware and e-waste management. Whether your company is decommissioning a data center, upgrading its PCs or managing other gadgets that have reached the end of their usable life, learn how to unlock value from those systems; navigate complex policies surrounding collection, data protection and intellectual property; and maximize asset life cycles through refurbishment, deployment and recycling of old gear. Speakers Heather Clancy, Editorial Director, GreenBiz Group Kabira Stokes, CEO, Retrievr Jamesetta Strickland, Senior Vice President & Regional General Manager, Iron Mountain Holly Secon Mon, 09/14/2020 – 14:38 Featured Off

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Climate considerations: Aligning packaging and carbon commitments

September 14, 2020 by  
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Climate considerations: Aligning packaging and carbon commitments How can circular packaging solutions align with and advance carbon reduction goals, and how should companies balance these commitments? With an uptick in consumer pressure and awareness, packaging companies, brands and retailers are making bold commitments to rethink their packaging material in pursuit of more circular outcomes. Meanwhile, carbon and GHG reduction commitments continue to make headlines across the corporate world. How can circular packaging initiatives, like reducing or reusing materials, aid companies on their journey towards carbon reduction? When do packaging and carbon commitments lead to conflicting priorities, and how should companies navigate the tradeoffs? This discussion will help your company balance and align your carbon commitments and circular packaging goals. Speakers Benjamin Soltoff, Environmental Innovation Manager, Yale Center for Business and the Environment Luana Pinheiro, Sustainability Transformation Manager – Americas, Tetra Pak Kirsten Witt, Group Director for Sustainability Communications, Coca Cola SHOW LESS Holly Secon Mon, 09/14/2020 – 14:31 Featured Off

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Climate considerations: Aligning packaging and carbon commitments

Habits & Hooks: Changing Consumer Behavior

September 14, 2020 by  
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Habits & Hooks: Changing Consumer Behavior How can companies shift consumer behaviors to advance circular outcomes? What do recycling, reusable packaging and rentals all have in common? They rely on consumer behavior to succeed. From renting a dress to successfully using a blue bin, the consumer plays an active role in returning materials and ensuring circular outcomes. But when a consumer is unfamiliar or unwilling to participate, circular initiatives and business models can fail. How can you encourage your consumers to change their behavior and ensure circular success? Learn from practitioners and researchers who are studying and provoking consumer behavior change. Speakers Lindsey Boyle, Founder, Circular Citizen Brian Reilly, CEO, Muuse Dr. Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University Holly Secon Mon, 09/14/2020 – 14:21 Featured Off

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