Memo to the CEO: A Marketing Plan to Move Your Policy Beyond Spin

February 27, 2012 by  
Filed under Business, Green

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Although you've built a policy team with deep business smarts and innovation savvy, you're still going to have the right marketing strategy to make an impact with policymakers.

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Memo to the CEO: A Marketing Plan to Move Your Policy Beyond Spin

Memo to the CEO: Build a Balanced Team to Achieve Policy Successes

February 21, 2012 by  
Filed under Business, Green

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Having the right skills on your team to equally emphasize business smarts, innovation savvy and policy know-how is the key to navigating the intersection of policy and business.

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Memo to the CEO: Build a Balanced Team to Achieve Policy Successes

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