Habits & Hooks: Changing Consumer Behavior

September 14, 2020 by  
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Habits & Hooks: Changing Consumer Behavior How can companies shift consumer behaviors to advance circular outcomes? What do recycling, reusable packaging and rentals all have in common? They rely on consumer behavior to succeed. From renting a dress to successfully using a blue bin, the consumer plays an active role in returning materials and ensuring circular outcomes. But when a consumer is unfamiliar or unwilling to participate, circular initiatives and business models can fail. How can you encourage your consumers to change their behavior and ensure circular success? Learn from practitioners and researchers who are studying and provoking consumer behavior change. Speakers Lindsey Boyle, Founder, Circular Citizen Brian Reilly, CEO, Muuse Dr. Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow, Pennsylvania State University Holly Secon Mon, 09/14/2020 – 14:21 Featured Off

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Habits & Hooks: Changing Consumer Behavior

Fighting Food Waste: Lessons from COVID

September 14, 2020 by  
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Fighting Food Waste: Lessons from COVID   What emerging strategies have been employed to tackle food waste during the pandemic, and how can we scale these strategies in the future? When the coronavirus pandemic first disrupted food supply chains earlier this year, huge amounts of animals and produce raised for human consumption were lost. But the food system sprang into action — adapting operations, overcoming barriers and scaling promising innovations to reduce the amount of waste. In this discussion, industry experts who have been leading efforts to tackle food waste during the pandemic share what they have learned. Hear innovative thinking about scaling food-waste technologies, building more resilient donation systems and developing new supply chains that connect farmers with food recovery channels. Speakers Jackie Suggitt, Stakeholder Engagement Director, ReFED Zeb McLaurin, Director of Sustainability, Goodr Aidan Reilly, Student, Brown Holly Secon Mon, 09/14/2020 – 14:13 Featured Off

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Fighting Food Waste: Lessons from COVID

Leveraging Design for Circular Momentum

September 14, 2020 by  
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Leveraging Design for Circular Momentum   How can you advance circularity within your team and throughout your company by championing designers and their process? Design decisions have ripple effects throughout a product’s lifecycle and beyond, affecting production, use and end of life management. In this way, designers and creators hold tremendous influence on material flows throughout the supply chain, determining whether materials end up as waste and pollution, or remain in the economy providing value. As the idea of a circular economy becomes increasingly mainstream, how can we support people making decisions that shape materials, products and business models? Where are these professionals found within your business? What role do they play, and how can you empower them in the context of your circular economy ambition? This discussion is led by the Ellen MacArthur Foundation, alongside practitioners and thought-leaders at the frontier of circular design. Speakers Joe Iles, Editor in Chief of Circulate, Ellen MacArthur Foundation Zoé Bezpalko, Sustainability Strategy Manager, Autodesk Holly Secon Mon, 09/14/2020 – 14:11 Featured Off

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Leveraging Design for Circular Momentum

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