Global movement will call out consumer brands most responsible for plastic pollution

September 13, 2018 by  
Filed under Green

The Story of Stuff Project is launching a global call to action in combating plastic pollution . The ambitious initiative plans to identify the most pervasive polluting companies while simultaneously cleaning up coastal and inland communities around the world. The plastic waste brand audit is the first of its kind and intends to underline responsibility and accountability at the very source of our world’s growing trash crisis. “Every year, thousands of people get together to clean up the waste that washes onto beaches around the world — but more plastic always reappears,” said Stiv Wilson, campaigns director for The Story Stuff Project. “To break the cycle of plastic pollution, we need to do things differently.” Related: Indonesia mobilizes 20,000 citizens to clean up plastic pollution Members and volunteers all over the world will join forces for a week-long series of events that will help clean our cities, towns, beaches , riverfronts and parks of invasive pollution. Wilson said, “This year, we’re not just cleaning up trash — we’re collecting data that will illuminate the most problematic brands in the environment and help us bring accountability to the companies that bear ultimate responsibility for the plastic pollution crisis.” The data collected from the 75 global locations where the clean-up audits are taking place will be compiled at local and global levels in order to identify which companies are polluting the most overall. The data will also show what areas face more challenges in reducing plastic consumption, information that will help with efficient disposal and recycling initiatives. “Corporations cannot greenwash their role out of the plastic pollution crisis and put the blame on people all the time,” said Von Hernandez, global coordinator of the environmental movement. “Our brand audits make it clear which companies are primarily responsible for the proliferation of throwaway plastic waste that’s defiling nature and killing our oceans . These events provide undeniable evidence of this truth.” Those who wish to lend a helping hand can learn more and join  here . The global results are set to be released in early October. + The Story of Stuff Project Image via Vaidehi Shah

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Global movement will call out consumer brands most responsible for plastic pollution

Google Street View cars will map air pollution in cities worldwide

September 13, 2018 by  
Filed under Eco, Green

Air quality sensors are coming to a Google Street View car near you. The tech giant just announced plans to introduce sensors from a San Francisco company called Aclima that test air quality in cities and towns all across the globe. The Google Street View cars take photographs and incorporate them into Google Maps. Aclima is installing the air quality sensors in Google vehicles based in Mexico City, Houston and Sydney. The sensors will detect amounts of carbon dioxide , nitric oxide, carbon monoxide, ozone, particulate matter and nitrogen dioxide wherever the cars go. The goal is to map out where pollution is becoming a problem and inform users about which areas of towns and cities have the poorest air quality. Related: Google hits its incredible 100% renewable energy goal A few months ago, Aclima installed some air quality sensors in London to test whether or not they would work with Google’s vehicles. All of the company’s hard work paid off and directly led to the partnership and expansion. This is not the first time Aclima has worked with Google and its Street View division. In 2015, Aclima helped Google determine the air quality on the company’s campus in California . Aclima has also used the cars to test air quality around the Bay Area. Since collaborating with Aclima three years ago, Google’s cars have traveled about 100,000 miles in California. So far, the sensors have generated more than a billion points of data, a lot of which can be used to plan future urban development projects. For example, developers can use the data to pinpoint where pollution problems exist and build neighborhoods in places where the air quality is higher. Google plans to have the sensors installed in its fleet by the end of this fall. Google Earth Outreach manager Karin Bettman said, “These measurements can provide cities with new neighborhood-level insights to help accelerate efforts in their transition to smarter, healthier cities .” + Aclima + Google Via Tech Crunch , Fast Company Image via Aclima

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Google Street View cars will map air pollution in cities worldwide

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