How to shape your sustainability story

February 4, 2020 by  
Filed under Business, Green

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I’ve been working in sustainability marketing — helping companies communicate about what they’re doing on sustainability in order to drive brand preference and sales — for 15 years. I used to spend a lot of time trying to convince executives of the power of sustainability as a lever: to attract and retain employees, to drive consumer preference, to appeal to investors. Happily, I don’t spend as much time doing that anymore. Most executives seem to get it that sustainability is a “thing” now.

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How to shape your sustainability story

Earth Day Network Wants to Reduce Your Foodprint

June 25, 2019 by  
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When people think about what they can do to help … The post Earth Day Network Wants to Reduce Your Foodprint appeared first on Earth911.com.

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Earth Day Network Wants to Reduce Your Foodprint

IPCC’s latest report, and other troubling news

October 8, 2018 by  
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The IPCC analysis, and another report from the International Energy Agency, paint a stark picture about what it will take to keep global warming within acceptable limits. Are we up to the task?

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IPCC’s latest report, and other troubling news

Dow Chemical and Ocean Conservancy’s smooth sailing partnership

June 13, 2017 by  
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Dow Chemical and nonprofit The Ocean Conservancy have partnered for 30 years to clean up marine plastic — “longer than most marriages,” according to Susan McPherson, founder and CEO of McPherson Strategies.McPherson interviewed Jeff Wooster, Dow’s global sustainability director and Emily Woglom, vice president of The Ocean Conservancy, about what it takes to keep the partnership strong throughout the years. 

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Dow Chemical and Ocean Conservancy’s smooth sailing partnership

18 Eco Friendly Father’s Day Gift Ideas

June 14, 2016 by  
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Father’s Day is just around the corner, and it is time to start thinking about what you want to give Dad to tell him how loved and valued he is. Choosing a gift that is eco friendly is not only thoughtful for Dad, but it is thoughtful for the…

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18 Eco Friendly Father’s Day Gift Ideas

Recycling Contest: Bigger Than The Bin

November 12, 2015 by  
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When we think about recycling, we usually think about what can be placed in the blue bin. But what about all those things that aren’t so small? The Institute of Scrap Recycling Industries (ISRI) and JASON Learning have teamed up to challenge…

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Recycling Contest: Bigger Than The Bin

15 Surprisingly Compostable Items

September 25, 2015 by  
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These days, composting seems to be all the rage, and for good reason. With more focus being placed on our environment and the impact we have on its future, it is as important as ever that we take the time to educate ourselves about what our role is…

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15 Surprisingly Compostable Items

Earth911TV: Compostable Vs. Biodegradable Vs. Recyclable

September 3, 2015 by  
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As recycling continues to become more common for a lot of people, there’s still confusion and questions about what can be recycled and what the difference is between recycling and composting. What products are “biodegradable” versus “compostable”?…

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Earth911TV: Compostable Vs. Biodegradable Vs. Recyclable

11 Ways To Upcycle A T-Shirt

September 3, 2015 by  
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How many t-shirts are in your drawers? It’s estimated that over 2 billion t-shirts are sold each year (2012, Repair the World). T-shirts are a staple in our families wardrobe, but what happens to t-shirts when they don’t get worn any longer? You…

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11 Ways To Upcycle A T-Shirt

Why Sprint is dialed in to machine-to-machine communications

April 1, 2013 by  
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M2M is a multi-trillion-dollar opportunity. Are the world's phone companies up to the challenge?

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Why Sprint is dialed in to machine-to-machine communications

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