IKEA’s new augmented reality app could totally change the way we shop

September 13, 2017 by  
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Ever purchased a piece of furniture, only to find out later it didn’t fit the style or size of the room? Swedish furniture maker IKEA is tackling this problem with a free augmented reality (AR) application that utilizes Apple’s new ARKit technology . The app will let users experience how sofas, armchairs, coffee tables and other furnishing items will fit into their homes in augmented reality. According to the IKEA press release, all products experienced through the app are 3D and true to scale. This ensures “every choice is just the right size, design and function.” Said Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems, “IKEA Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles, and colors in real-life settings with a swipe of your finger. Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster.” Users will also have the option of capturing the setting in the app and sharing it as an image or a video with friends. Related: IKEA’s SPACE10 lab is bringing a pop-up vertical farm to London IKEA is the first home furnishing company to build on Apple’s new technology to create an AR app that ensures customers are confident with their purchases. Reportedly, the app has a 98 percent accuracy as it scales products based on room dimensions. “The AR technology is so precise that you will be able to see the texture of the fabric, as well as how light and shadows are rendered on your furnishings,” says the press release. “ARKit gives us the opportunity to help shape the development of AR as an accessible tool for real-life decision making,” added Valdsgaard. “ARKit gives us the opportunity to help shape the development of AR as an accessible tool for real-life decision making,” added Valdsgaard. Beginning late-September, users with an iOs 11 may download and enjoy the app. In total, 2,000 IKEA products will be available to experiment with. The first release will focus on larger furniture products, including all sofas, armchairs, footstools, coffee tables and top-selling “storage solutions” that can be placed on the floor.  Data collected from the application will also play a role in the launch of new product lines. “Now, technology has caught up with our ambition. AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” said Valdsgaard. To use the IKEA app, all one needs to do is: upgrade their device to iOS 11, download the IKEA Place app for free from the Apple store, scan the floor in your home, browse the list of available products in the app, select a chosen furniture item to experience, and move and place the product into the space. It is that simple! + IKEA  Images via IKEA

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IKEA’s new augmented reality app could totally change the way we shop

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