CBS’ EcoMedia Gives More False Claims in Defense of their Greenwash

April 13, 2011 by  
Filed under Business, Eco, Green

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Yesterday I wrote about how CBS’ EcoAd program has been charged with deceptive greenwashing by this blog and other environmental groups.  I was glad to see that the story was picked up all over the world and especially on one of my favorite blogs Triple Pundit . It was on the Triple Pundit post that I found this stunning comment from Sarah Douglis, Vice President Creative Affairs and Operations of EcoMedia.

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CBS’ EcoMedia Gives More False Claims in Defense of their Greenwash

CBS “EcoAd” Program Charged with Deceptive Greenwashing

April 12, 2011 by  
Filed under Eco, Green

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Consumer and environmental groups yesterday sent a formal complaint to the Federal Trade Commission, asserting that the “EcoAd” program recently launched nationally by CBS/EcoMedia is in violation of federal law and the agency’s “Green Guides” for environmental claims.

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CBS “EcoAd” Program Charged with Deceptive Greenwashing

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