The perfect pair? Custom-fit jeans startup challenges fast fashion mindset

August 3, 2020 by  
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The perfect pair? Custom-fit jeans startup challenges fast fashion mindset Lauren Phipps Mon, 08/03/2020 – 02:12 Canceled orders, excess stock, disrupted supply chains: The pandemic has laid bare some fundamental challenges with the way our clothes are designed, ordered, manufactured and sold — or landfilled, incinerated or sold on secondary markets. These impacts have been compounded by COVID-19, but the inefficient and resource-intensive apparel industry needed a redesign well before the pandemic.  One company working to do things differently is San Francisco-based startup unspun . Founded in 2017, unspun is a denim company that specializes in customized, automated and on-demand manufacturing, designing out inventory altogether. Rather than walking into a shop full of jeans in set cuts and sizes, customers instead get a 3D scan of their body — at home using a phone app and the iPhone’s built-in infrared camera or in-person at an unspun facility, currently only in San Francisco or Hong Kong. The scan is used to manufacture a customized, bespoke pair of jeans within a couple of weeks.  It’s not cheap — a pair of custom-fitted unspun jeans will set you back $200 — but like all disruptive technologies it has the potential to become more affordable over time. And while the denim might be pricey, the products’ physical quality and emotional durability encourage customers to keep their garments for longer, a tenet of circularity. Plus, if you factor in the externalized environmental cost of denim production — which unspun does — one could argue they’re a bargain (although that’s not a case I care to make during a recession).  I caught up with unspun co-founder Beth Esponnette this week to talk about her company’s role in designing a better approach to the fashion industry. The following conversation has been edited for length and clarity.   Lauren Phipps: What problem is unspun solving? Beth Esponnette: The fashion industry has been pushed to the point of efficiency. It’s stuck. There’s a huge mismatch between what the apparel industry makes and what people buy at the end of the day. Especially now with COVID, there’s a huge problem with excess inventory. Margins are so important, and there’s not a lot of R&D budget — it’s not even 1 percent of [apparel] companies’ budgets that go to R&D — and big brands are risk-averse. They’re used to doing things the same way and incrementally improving them, but using a very siloed supply chain.  We produce clothing after someone’s purchased it — build it on-demand versus waiting for someone to show up.  We don’t have sizes, which is more inclusive. We don’t have inventory, which decreases waste and emissions. Phipps: What kind of technology do you use to make custom garments for every customer? Esponnette : There are two main pieces of tech that we’ve been focused on: the software that turns body scans into perfect fitting patterns, and hardware that takes yarn and starts to build the three-dimensional product. Our software takes in body scan information — and not just measurements. It requires the full point cloud of someone’s body: 30,000 to 100,000 points in space, depending on the scan quality. What’s great is that you don’t lose all of the information when taking measurements around someone’s body. We build the pattern all digitally, and before we do anything physical with it, we go back and fit it on our digital avatar a few times before it’s perfect. It’s almost like we’re getting to do multiple fittings with them, and that gives us a huge advantage. It’s automated, so once you’ve written the software it doesn’t cost anything for the program to run it and create a pattern. We’ve gotten rid of the hours of work that a tailor would be spending building a pattern. The idea is that there’s no sewing machine or manual labor. We’re also experimenting with weaving in three dimensions and building the whole [garment] from yarn. The fit is so difficult on woven products, so if you can make something to someone’s actual dimensions and it’s a woven, then you’ve really tackled that big problem. We started with the hardware in 2017 and still haven’t commercialized on it — but hopefully we will in the next six months. Phipps: You’re asking a lot for people to change the way they purchase. How do you get consumers to think differently about the way they buy clothes? Esponnette: I’m excited where consumer mindsets are going. They’re starting to slow down and think about their impact in the world. The average is 84 garments purchased per year per American; it’s insane that we buy more than one product per week. I think consumers will be willing to spend a bigger chunk of their income on fewer products that will last longer and that they’re excited about. We’re starting to see that change. When we talk to customers, it starts with the product: fit, options, etc. If you build something after they purchase it, it can be perfect for them. It can be everything they want and customized to their body. Then the conversation often goes into other excitement. We don’t have sizes, which is more inclusive. We don’t have inventory, which decreases waste and emissions.  It’s not the reason people walk in the door: It’s about not having to shop and finding the perfect fit. But we do it for sustainability and the greater mission of reducing global carbon emissions by 1 percent, which is our main North Star. Want to learn more about unspun and the future of fashion? Esponnette will speak about the potential of custom, on-demand manufactured apparel this month at Circularity 20 . Listen in (for free!) at 10 a.m. PDT Aug. 25 and register here for the event.  This article is adapted from GreenBiz’s weekly newsletter, Circular Weekly, running Fridays. Subscribe here . Pull Quote We don’t have sizes, which is more inclusive. We don’t have inventory, which decreases waste and emissions. Topics Circular Economy Shipping & Logistics E-commerce Featured Column In the Loop Featured in featured block (1 article with image touted on the front page or elsewhere) Off Duration 0 Sponsored Article Off Courtesy of Unspun Close Authorship

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The perfect pair? Custom-fit jeans startup challenges fast fashion mindset

3 Countries’ Food Waste Strategies: What Can They Teach Us?

March 10, 2020 by  
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Food waste is a huge problem worldwide. In the U.S., … The post 3 Countries’ Food Waste Strategies: What Can They Teach Us? appeared first on Earth911.com.

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We’ve made enough plastic trash to bury Manhattan under 2-miles of the stuff

July 21, 2017 by  
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Whether you get an iced latte to-go in the morning, your restaurant leftovers in a plastic takeaway container, or forget to take a reusable bags to the store, there are numerous ways  disposable plastic  adds up –   and that is a huge problem. According to the first global analysis of the production of plastics, humans now produce more plastic than anything else and, as a result, have created 8.3 billion tonnes of the stuff since the 1950s. If the trend continues, humans will eventually bury the planet in plastics, which require hundreds — if not thousands — of years to decompose. The study was published in Science Advances and unearthed some dizzying facts. For instance, around 79 percent of the plastic produced ends up in landfills, where it is simply buried and forgotten. Additionally, a large percentage of this waste goes into the oceans where it contaminates the environment , often times poisons or chokes wildlife, and breaks down into tiny pieces, which later collect in giant convergences such as the Great Pacific Garbage Patch . The study also found that only 9 percent of all plastics are recycled, and a further 12 percent are incinerated. “The only way to permanently eliminate plastic waste” is to burn or melt it down, the authors wrote . “Thus, near-permanent contamination of the natural environment with plastic waste is a growing concern.” For the study, the researchers looked at various kinds of plastics, from resin to fibers. They deduced that production has increased from around 2 million tonnes (2.2 m tons) a year in 1950 to an astonishing 400 million tonnes (440 m tons) in 2015. Plastic is now the most produced man-made material, with the exception of items such as steel and cement. However, unlike those two industrial materials which are put to use for decades, plastic is single-use, therefore, is most often discarded right away. The researchers make it clear that while it is not plausible to completely eliminate plastic from the modern world, production and use needs to decrease dramatically to benefit the ecosystem as a whole. “Most plastics don’t biodegrade in any meaningful sense, so the plastic waste humans have generated could be with us for hundreds or even thousands of years,” said Jenna Jambeck, who co-authored the study. “Our estimates underscore the need to think critically about the materials we use and our waste management practices.” The advice is spot-on, considering a recent paper found the micro plastics were present in every marine animal which was sampled in Australia — even those thought to be inaccessible. Related: Scotland bans plastic bags, spares landfill 650 million bags in just one year To reduce your dependence on plastic, you can buy whole, unprocessed foods and biodegradable soaps in bulk and keep them in mason jars at home, remember to take your reusable bags to the grocery store and farmer’s market and take advantage of thrift store offerings (or similar apps which connect you with second-hand goods) to reduce waste and needless packaging. Making this effort will help reduce the amount of plastic in the environment and, as a result, ensure a habitable environment exists for future generations. + Science Advances Via LA Times Images via Depositphotos and   Pixabay

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We’ve made enough plastic trash to bury Manhattan under 2-miles of the stuff

Food Waste Fail? Millennials Aim To Eat By Example

April 25, 2016 by  
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Food waste is a subject that is finally starting to get the attention it deserves. It’s a huge problem, and it has been swept under the rug for a long time. However, it’s time for us to open our eyes to what’s happening and step up to make a…

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Arizona non-profit rescues 35 million pounds of produce ditched at U.S. border each year

April 23, 2015 by  
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Food waste is a huge problem. Approximately 40 percent of all food is thrown away , and according to the  Food and Agriculture Organization  of the United Nations (FAO), food waste alone is the third largest source of all greenhouse gas emissions . One significant source of waste is the produce that is sent to landfill for failing to pass strict inspections when it is imported into the US—products with even the slightest imperfection are discarded at the border. One Arizona non-profit, Borderlands Food Bank , undertook to rescue some of this food and redirect it to families in need, and is saving 35-40 million pounds of perfectly good, safe produce each year that would otherwise have simply been thrown in the trash. Read the rest of Arizona non-profit rescues 35 million pounds of produce ditched at U.S. border each year Permalink | Add to del.icio.us | digg Post tags: borderlands , discarded vegetables , food bank , food waste , healthy food , hunger relief , non profit food , sustainable food , vegetable farming , vegetable inspections , yolanda soto

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Arizona non-profit rescues 35 million pounds of produce ditched at U.S. border each year

Don’t Toss That Food! You’re Probably Reading the Label Wrong

October 29, 2013 by  
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Forty percent of the food produced in the United States never gets eaten, making food waste a huge problem. A number of factors contribute to this situation, but a recent report by the Natural Resources Defense Council (NRDC) and the …

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Don’t Toss That Food! You’re Probably Reading the Label Wrong

New Technology Degrades Plastic in Landfills

October 28, 2013 by  
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Much of our personal trash is plastic stuff — and that’s a huge problem for the environment. Today, Americans recycle only about 9 percent of their plastic, which means that despite widespread curbside recycling efforts, we’re still throwing…

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New Technology Degrades Plastic in Landfills

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