Rihanna’s new Fenty skincare line leads the industry in sustainability

September 18, 2020 by  
Filed under Business, Eco, Green, Recycle

Fans of Rihanna’s trendy cosmetics line, Fenty Beauty, have a lot to look forward to with the new addition of her latest enterprise, Fenty Skin. The Fenty Skin line, released in July 2020, boasts a clean, vegan and earth-conscious system that incorporates recycled post-consumer materials and refill systems for products that embrace sustainability in all the right ways. Rihanna spent years frustrated and overwhelmed by the vast number of skincare choices available and even had a few bad experiences with a product that discolored her skin. “Fenty Skin is my vision of the new culture of skincare,” Rihanna said . “I wanted to create amazing products that really work, that are easy to use, and everyone can apply it.” Fast forward to 2020, and the talented singer and entrepreneur has created an approachable and simple skincare system that celebrates the valuable lessons she has learned throughout her own skincare journey. Related: Haeckels delivers zero-waste skincare with Bio Restore Membrane Globally sourced, clean ingredients It’s no secret that Rihanna’s successful career has brought her around the world, from her home country of Barbados to New York, Los Angeles and Paris, and the Fenty Skin ingredients certainly reflect that. Everything is clean, vegan , gluten-free and mineral oil-free, combining global ingredients like vitamin C-rich Barbados Cherry with popular skincare ingredients like hyaluronic acid and niacinamide (vitamin B3). The affordable products also feature refreshing, tropical fragrances like coconut and wild desert Kalahari Melon, with synthetic fragrance never exceeding 1% of the total formula. Other thoughtful and unique ingredients include Japanese Raisin, a natural and ancient detoxifying botanical; Australian Lemon Myrtle, a healing flowered plant that reduces oil; and Ginkgo Biloba, a tree used in Chinese healing techniques to clarify skin. “I’ve lived and traveled all over the world and I wanted to make sure that Fenty Skin represented the best-of-the-best when it came to our ingredients,” Rihanna said on the company’s website. “I wanted safe, clean, effective formulas that celebrated and respected what our planet has to offer.” You won’t find any harsh ingredients here, either. Fenty Skin’s formulas are free from parabens, mineral oil, phthalates, formaldehydes, thiazolinones, paraffins and sodium lauryl sulfate, to say the least. Even better, the SPF products don’t use any reef-harming or coral-bleaching oxybenzone or octinoxate, and all products are free from the plastic microbeads that have been shown to harm marine life. It’s inclusive, too, with every Fenty Skin product tested on all skin tones, textures and types. Sustainable packaging Fenty Skin is designed to have less of an impact on the environment by striving to reduce, reuse and recycle at every opportunity. “I wanted the packaging to be beautiful, but also functional with an earth-conscious approach,” Rihanna explained on Fenty Skin’s site. “We eliminated boxes where we could, we have refill systems, and we use recycled materials where possible. Nobody is perfect, but I really believe we can try our best to do right and we’ll keep evolving as we go.” The company makes an effort to eliminate excess packaging , and even those products that require protective paper boxes have recyclable elements. Fenty Skin also utilizes refillable systems so that customers can buy a product once and purchase a refill when they run out without having to throw away the entire container. The system requires less packaging and makes the products less expensive in the long run, a win-win. Where possible, the bottles, tubes and jars incorporate post-consumer materials, and all shipping boxes are fully recyclable. Fenty Skin Start’rs Fenty promotes 2-in-1 products with its three main “Fenty Skin Start’rs,” consisting of the Total Cleans’r Remove-It-All Cleanser ($25), the Fat Water Pore-Refining Toner Serum ($28) and the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35). The regime starts with a gentle makeup remover-cleanser complete with a creamy lather that removes dirt, oil and makeup without drying, then moves into a toner-serum hybrid to target pores, improve dark spots and fight shine, and finishes with a moisturizer-sunscreen combination for hydration and sun protection. One of the most compelling aspects of Rihanna’s new skincare line is that it doesn’t showboat its sustainability (which is hard to come by nowadays, considering the uptick of greenwashing in the beauty industry). Looking at the products themselves, there’s no gaudy green label or wood-capped packaging to make it appear more eco-friendly. Packaging is minimalist and chic, not unlike the Fenty Beauty products that highlight the superior colors and formulas in simple-yet-stylish containers. Instead, the brand is transparent about its goals to become more sustainable and environmentally conscious behind the scenes. As Rihanna herself puts it, Fenty Skin is a “vision of the new culture of skincare.” This earth-conscious business model is a role model for all companies, no matter the industry. + Fenty Skin Images via Bold PR

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Rihanna’s new Fenty skincare line leads the industry in sustainability

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