LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive?

January 5, 2012 by  
Filed under Green

Over the holidays, Lego released their Lego Friends series – a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company’s marketing over the last 6 years has been slanted towards boys – from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls. So pretty and pink aside, is Lego’s move to create a more “girl-friendly” toy a progressive or regressive one? Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll. Read the rest of LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive? Permalink | Add to del.icio.us | digg Post tags: gender free toys , gender neutral toys , lego , lego 2012 , lego and gender , lego designs , lego designs for girls , lego for boys , lego for girls , lego friends , new lego designs , new lego figurines , new lego sets , toys and gender

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LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive?

LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive?

January 5, 2012 by  
Filed under Green

Over the holidays, Lego released their Lego Friends series – a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company’s marketing over the last 6 years has been slanted towards boys – from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls. So pretty and pink aside, is Lego’s move to create a more “girl-friendly” toy a progressive or regressive one? Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll. Read the rest of LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive? Permalink | Add to del.icio.us | digg Post tags: gender free toys , gender neutral toys , lego , lego 2012 , lego and gender , lego designs , lego designs for girls , lego for boys , lego for girls , lego friends , new lego designs , new lego figurines , new lego sets , toys and gender

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LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive?

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