Is Europe superior on sustainable business?

June 27, 2016 by  
Filed under Business, Green

With the future of the European Union at the top of the headlines these days, I’ve been thinking about the differences between European and American companies on sustainability.My own experiences make me think Europe is way ahead of the United States when it comes to sustainable business. Working for McDonald’s, I quite often dipped into Europe from my Chicago base. I heard even crusty cab drivers pontificate about climate change and bemoaned, even publicly, that the sustainability IQ of Americans was 1 on a scale of 1 to 10, compared with Europeans at 10.

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Is Europe superior on sustainable business?


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